KTM has just begun to see the light after a long tunnel of darkness that, as we all know, has been subjected in recent months, the result of an economic management at least questionable. That is why within its new global approach, it seems that products as emblematic as the X-Bow Support, will go to a better life in this new business stage.
This has recently confirmed Gottfried Neumeisternew CEO and visible head of the Austrian company. From his statements, in addition, we can extract some clairvoyant conclusions about the new KTM positioning, but above all as its commercial strategy, from now on, it should be focused on the quality of the product and custom customer service.
KTM will say goodbye to the X-Bow as a result of an almost non-existent demand
Cycle World’s companions have spoken in depth with Neumeister, interested in the course that KTM will take in the coming months after the economic rescue carried out by the Bajaj group. In fact, recently the brand resumed production in its four Muchofen and Munderfing lines, just a few days after Gottfried was interviewed.
Undoubtedly, one of the arguments that have surprised the most in this talk with the new KTM chief is the intention by the company to eliminate the X-Bow of its current offer. The reason is very simple: Only 36 copies were sold last year 2024totally insufficient figure to keep this iconic supercar within its porpholio of models.
About the X-Bow comments Gottfried: “The motto of restructuring is approach and simplicity”and continue saying: “Last year we sold 36. Again, an exceptional project, in which we have demonstrated our capacity and have one of the best engineers in the world. But the project does not help us sell motorcycles.” Likewise, the KTM CEO is clear about the goal of the brand from now on:
“We become an oil tanker, but we need to become a quick boat again: it is not a goal to be the greatest, I prefer to be the best and the most profitable. The most important thing now, is to ensure the company, ensure its liquidity, give confidence to employees and markets, re -ask for spare parts and with how many brands continue. These are strategic decisions that we will not take in the blink of an eye.
Concludes: “An exhaustive market study is required. We need to understand the trajectory and strength of each brand. It is something that we must decide in the coming months and should be based on facts and data.”
If we stick to the latter, there is no doubt that the X-Bow will not continue to be marketed from now on. There is no doubt that KTM requires a commercial impulse that is far from the exclusivity offered by an exotic supercar.
