The Spanish firm Macbor will once again be present at the Milan International Motorcycle Show (EICMA 2024), with its own stand O88 in Hall 13, giving continuity to your Brand growth project. An ambitious project that consists of two major challenges linked together: evolution of its own product range with a firm commitment to its own design made in Barcelona and, on the other hand, international expansion.
Under two key messages, “Motorcycles with soul from Barcelona” and “We are bikers. “We work for bikers” The brand is committed to design, great value for money and a unique personality seeking to offer its customers “motorcycles with soul”. The first results of this new phase are the Montana XR1, Rockster, Rockster Flat and the new Rockster 410.
The three 125 models since 2017 have been the brand’s top sellers, and in 2023 they have been presented completely renewed and with a design that turns them into motorcycles full of personality. On the other hand, the Rockster 410 just arrived on the market last August and thanks to its performance/quality/price ratio, it is proposed as a new benchmark within the segment.
Macbor will unveil 3 new features at EICMA
In the absence of providing more details that will be revealed on November 5, the press day that will mark the official start of EICMA 2024, we leave you the first details of what the Barcelona brand has in store for us:
- Montana XR1 125 2025: Macbor will present a new version (upgrade) of this top seller whose arrival on the market is scheduled for spring 2025.
- Naked 125 (Prototype): a naked designed in Barcelona with which the brand intends to once again be present in the important Street 125 segment, where it had already achieved good results with its previous Shifter and Stormer models.
- Custom 700 (Prototype): another tangible proof of Macbor’s firm commitment to the medium displacement market and specifically to the custom segment.
These three novelties demonstrate, on the one hand, the clear commitment of the Barcelona firm to the development of its own design to achieve unique motorcycles in accordance with the unmistakable personality of the Brand. On the other hand, in the medium displacement segment where Macbor is already present with its trail, the Montana XR5, the Street Eight Mile 500 and the newcomer Rockster 410.
Macbor and its international expansion plan
After the positive experience of exporting to Portugal since 2021, Macbor took, at EICMA 2023, the first steps in its ambitious international expansion project. The next November 5the Spanish firm will return to the Milan Show with the same determination to find its future partners at an international level and with an important novelty: the confirmation of its arrival on the French market starting next January 2025.
Macbor will land in the transalpine market by MB Motor FranceFrench subsidiary of Grupo Motos Bordoy that announced this relevant news this week. Entry into the demanding French market will mark a very significant milestone in this expansion process and will, of course, represent an element of confidence for future sponsors of the brand in other markets.
The Spanish brand relies on the same formula that has allowed it to establish itself with autonomy and solvency in our domestic market:
- Unique personality
- Attractive and competitive product range
- Solvent service both at a professional and individual level
For more information about Macbor and its range of products, present and future, you can consult its official website or visit any of the authorized distributors with which the brand currently works in our country.
