Moto Morini continues to expand in Spain and increase its presence in our market, where its most recent model will soon arrive: the Calibro. This joins the X-Cape, the Seiemmezzo SCR and the Seiemmezzo STR, three frames that have been positively received by Spanish fans, as shown by the figures for the last year.
During this time, the brand has made a significant leap forward in our country, expanding its network of official dealers and connecting with the end public, through differential actions such as the Moto Morini Riding Days, which have allowed people to get to know and test its range of motorcycles all over Spain.
Moto Morini, a legendary Italian manufacturer that rose from the ashes, like the Phoenix, just a few years ago. Since then, the brand has focused on its expansion in the European continent, with top-level models accessible to all users and an inspiring vocation that is present in each and every one of the actions it carries out. A strategy that has allowed it to establish itself and grow in markets such as Spain, where it has made a significant leap in the last 365 days.
Moto Morini continues to rise in our country
The numbers are a faithful reflection of the manufacturer’s growth in our country. In the period from January to July of this year 2024, Moto Morini has registered an increase in registrations of 30.9% compared to the same period last year. He has spoken about this fact Leandro Guembenew Sales Manager of Moto Morini in Spain:
“We are very satisfied with the work being carried out in Spain and, ultimately, throughout Europe. Reintroducing ourselves into mature markets such as these is not easy, but we continue to work with the passion for two wheels as the main driving force and with the aim of offering a wide range to motorcycle lovers, so that they can enjoy an adventure on every journey.”
These registration figures are, in turn, a reflection of the manufacturer’s physical expansion in Spain. Currently, Moto Morini has around 40 official distributors spread throughout Spain and with presence in the main cities: Madrid, Barcelona, Seville, Valencia or Bilbaoamong others. A dealer network that allows the brand to bring its different models closer to the end user, regardless of where they live.
The brand not only has highly qualified professionals at each of its official sales outlets, but also establishes a direct communication channel through its social media profiles. This is where Moto Morini owners or those who are considering purchasing one can share their concerns, as well as their experiences and adventures on their bikes.
In addition, the manufacturer, in its aim to get even closer to the end user, is developing impact actions that allow two-wheeled enthusiasts to get to know its models up close and even experience Moto Morini first-hand. This is the case of the Moto Morini Riding Days, a series of test days that have covered a large part of Spain in recent months, making stops in the main cities, such as Madrid, Barcelona, Pamplona and Malaga.
A unique opportunity that around 250 users have taken advantage of to test the X-Cape, the Seiemmezzo SCR and the Seiemmezzo STR, on routes of about 1 hour, accompanied by professionals from the brand and in unbeatable environments. For more information about Moto Morini you can visit the brand’s official website.
