With these movements, MV Agusta It begins a stage that combines the return to its roots with a committed commitment to innovation. Now, without external partners who limit their decisions and with a committed team, the Italian firm prepares to write its next chapter.
The epic Italian firm has officially finished its separation from KTM and of the group Piere Mobility Ag with the assignment of the remaining actions to Art of Mobility SAowned by Timur Sardarov. So, MV Agusta is completely in the hands of Sardarovthus marking a new beginning focused on its original identity.
The agreement, started in January 2025, culminates now with the final exit of Austrian capital. For Sardarovthis operation represents a key opportunity for “Reconnect with the brand’s roots and move towards a stage of development without external interference, betting on design, exclusivity and innovation”
One of the most symbolic steps of this new phase has been the return of the Stile Center, the design department of MV Agustathat returns inside the original factory in Schiranna, on the shores of Lake Varese, where the brand was born. This movement not only represents a physical return, but also philosophical. MV Agusta Bet to return to internally all the key processes of product creation and development, reinforcing, without a doubt, its identity as a premium brand.
MV Agusta will say goodbye to KTM. Welcome a new global logistics
The factory has also been the subject of a deep reorganization of its production lines, with a new distribution that eliminates the dependence of external suppliers for intermediate phases.
Now, processes such as chassis assembly, engine installation or final verification are carried out under the same roof, which has allowed to optimize the times, reduce operational costs and increase quality.
Although in the logistics section the separation of KTM It has not yet been completed 100 %, MV Agusta has announced that it will stop depending on the infrastructure of Piere Mobility For the distribution of pieces and components.
In fact, they are finalizing the details of a new agreement with a “leading global logistics partner”, In order to guarantee the sending of spare parts to any part of the world within a maximum period of seven business days from the request. A substantial improvement that could return to the brand the confidence of the clients after the problems derived from these last times of uncertainty. Who will be this mysterious new partner?
Despite the changes, MV Agusta He wanted to make it clear that his current dealer network will continue operational, ensuring the service and post -sale support to his clients. Of course, they are working in the creation of independent regional offices to directly manage operations in the main markets. That is, Europe, America, Asia and Oceania. This will allow more agile decision making and greater adaptation to the peculiarities of each region.
In addition, as a gesture of commitment to its customers, the brand has announced a five -year factory guarantee for all models in the collection Ottantosimo (launched by its 80th anniversary), as well as for the F3 Competizionethe LXP Orioli and the new one Enduro Veloce.
As for product news, MV Agusta It has not been left behind. The brand has confirmed that it is about to finish the development of a new model, whose official presentation is expected for the next EICMA of Milan, in November of this year 2025.
Although no details have been revealed, the firm has ensured that the new model barely reuse 1 % of components with respect to its predecessor, which suggests a completely new platform.
But that’s not all. MV Agusta He has also announced that he will present at the same event a prototype of his new next generation engine, which will lay the foundations of a new family of motorcycles from 2026.
Luca Martincurrent CEO of MV Agustajust declared: “What we are achieving today in MV Agusta is really special. Considering the challenges we have faced since the beginning of financial difficulties with KTM, progress in such a short time demonstrates the strength and dedication of our team. In all areas”
Lucaconcludes: “From Schiranna to each concessionaire of our global network, the team has assumed this transition with passion, professionalism and a deep sense of responsibility. I am proud of how far we have come and even more motivated by the future we are building. MV agustes not only reaffirms its independence, but also feels the foundations for a new era of excellence and authenticity.“
