The Agusta Superveloce 1000 Gold Series MV is synonymous with suggests when we talk about sports motorcycles. This represents the achievement of a clear objective: create a motorcycle that embodies the wishes of every motorcyclist. With Only 500 numbered unitsthis work of art combines stylistic research, technological innovation and impressive performance.
To celebrate it, the Italian brand presented last August, on the occasion of the 81st edition of the International Film Festival of Venice, the short film “Beauty is not a Sin” (beauty is not sin), directed by Nicolas Winding Refn. He commented after the official presentation to the media that:
“When working with luxury, there is a feeling of having to use the iconography of the object itself. Although, for me, it was not so much the motorcycle that interested me, but what the motorcycle made me feel. ”
The MV Agusta Superveloce 1000 Gold Series Good Design 2024
Fruit of all this work, the 1000 Gold Series has been awarded the outstanding 2024 Good Design Award, awarded by the Chicago Athenaeum: Museum of Architecture and Design and the European Center for Architecture, Art, Design and Urban Studies.
Founded in 1950 in Chicago by Edgar Kaufmann Jr., Charles and Ray Eames, Russel Wright, George Nelson and Eero Saarinen, the Good Design Award is the oldest and prestigious international design prize in the world. Every year celebrates the best achievements in industrial and graphic design, recognizing excellence and innovation in multiple disciplines.
The 2024 edition received thousands of candidacies from more than 56 countries. An international jury of experts selected the winners based on criteria such as innovation, functionality, formal quality, ergonomics, sustainability and emotional impact of design. Among the distinguished companies in the transport and automotive sectors were names as well known as Ferrari, Lamborghini and Pininfarina.
Luca Martin, member of the MV Board of Directors Agusta Motor Spa, commented: “Since its creation, the Good Design Award has always aimed to recognize absolute excellence in design. We are proud of this achievement, since it is one of the most coveted and prestigious awards in the world, and serves as a quality seal recognized by professionals in the sector. ”
He concludes arguing about the award awarded to the 1000 Gold Series: “Winning the Good Design Award reaffirms the role of MV agusta as a reference in the motorcycle industry, perfectly combining tradition and innovation in the name of motorcycle art.”
