Nolanwhich continues with the production of its helmets for more than 50 years maintaining the entire production and distribution chain in Brembate Di Sopra (BG), a new positioning strategy announced at the end of 2024, breaking with tradition and launching a collection that combines elegance, style, crafts with innovation.
A transformation that is not simply limited to the collection of helmets, but has inevitably defined new objectives in the world of competition, pointing to a deeper involvement of pilots and fans that goes beyond the pure competition on the track.
There will be communication activities and collaborations that will transmit the purest and most authentic part of the passion for speed. The pilots themselves will become Ambassadors of Nolan, perpetuating a constant narrative of the brand’s values and affirming their leadership in technology, performance, comfort and security with the main protagonists of the world of speed, the X-804 range top hull and the renewed collection of integral helmets of the Nolan Speeding segment.
Nolan’s presence in the world of competition
There will be four championships in which the Italian brand will have a presence. The Worldsbk where Andrea Iannonein its second season after returning to the world competition, it will pilot the Ducati Panigale V4R of the Team Pata Go Eleven. Three young talents will encourage the close Worldsp: The runner -up of the Stefano Manzi world on the Yamaha Yzf R9 of the Team Pata Yamaha Ten Kate Racing, Filippo Farioli from Moto 3 and Xavi Cardelús that arrives from Moto2, respectively piloting the MV Agusta F3 800 RR of the CORSE MV distribution Agusta and Ducati Panigale V2 of the Olac Racing Verdnatura.
Also on the island of Man, where the Transalpina firm will announce the names of the pilots for the 2025 season. Finally, the Northern Talent Cup, a championship organized by Dorna in which Nolan is a “official helmet” since 2020, year of birth of the competition. An important and decisive championship for the formation and birth of future talents.
The Nolan Legend and Heroes program
The Legend and Heroes program is born, along with the protagonists who have written some of the most beautiful pages of Nolan motorcycling, such as Casey Stoner and Carlos Checa, who have always been deeply linked to the brand. Nolan will create a series of capsule collections and limited editions composed of exclusive designs, personalized packaging and real experiences with the pilots themselves. Helmets to look, but also authentic collector’s pieces.
Nolan and his collaboration with Dorna
The long association between the Italian and Dorna brand will continue to strengthen thanks to the creation of new projects. An example is the consolidated presence in the Nolan collection of the SBK signed helmet, a unique association that has been maintained exclusively for several years. Enrico PellegrinoCEO and general director of Nolangroup said: “Nolan is a brand that evolves in all aspects and expresses a clear vision of the future, both in product communication and in events or actions aimed at fans.”
“Speaking of races, 2025 undoubtedly represents an exciting year that will see us as protagonists on the track in four different championships, but with a participation that will not be limited to the result of the race, which always and in any case is important, It will extend to the maximum involvement of the pilots themselves and all fans. ”
Pellegrino also adds: “With this strategy, Nolan reinforces his presence in the world of competitions and the challenges of greater technical content. Challenges in which innovation, technology and design make a difference. The races represent the maximum expression of the world of motorcycling and Nolan has always shared and accompanied this great passion. ”
