The announcement of the launch of the brand’s first tires, the PROTAPER SMX 04 and MXT 04marks a turning point in its trajectory. It is not simply about diversifying the catalog, but about entering one of the most technical, competitive and faithful segments of off-road motorcycling. Here, the choice of the tire is not an aesthetic or secondary issue: it defines the performance, security and trust of the pilot in each jump, curve and braking.
Protaper does not ignore it. On the contrary: take advantage of your accumulated experience in performance and durability, key attributes that are also vital in a good tire.
PROTAPER SMX 04 and MXT 04: Specifications that are serious
He Protaper SMX 04 It is designed for soft to intermediate land. His drawing with polygonal blocks and tacos on ladder promises a progressive and predictable traction in curves, which can be an advantage in loose earth circuits or variable conditions. For its part, the Protaper MXT 04 It points to the intermediate-duro terrain, with an asymmetric design that seeks to optimize both acceleration and braking.
Both models have been conceived with a clear intention: not simply compete, but to stand out in a market dominated by names with decades of history such as Bridgestone, Continental, Michelin, Dunlop or Pirelli.
An entry on mined terrain
Changing tires is not as simple as trying new fists or a lighter handlebar. Pilots are usually extremely faithful to their trusted brands. The tire behavior directly affects the time by return, the physical wear of the pilot and safety. Therefore, introducing a new player in this league not only requires a competent product, but also a very well thought out strategy.
Protaper knows. And everything indicates that it will deploy a complete offensive: sponsorships, product tests in events, visibility in social networks and, crucially, reference pilots competing with their tires. Because if someone wins races with a new tire, the community notices it.
Commercial tactics or long -term vision?
Beyond marketing, the real challenge will be to gain long -term user confidence. The first tests can generate attention and curiosity, but only the consistency in the performance will cause SMX 04 and MXT 04 to become a usual choice within the truck of a team or the garage of an amateur pilot.
Protaper has built its reputation on a maximum: to gain confidence with products that resist the passage of time and the punishment of real use. If that philosophy is successfully moved to its tire line, we could be facing the beginning of a new very interesting chapter in the world of off-road.
