Motorcycle tourism has a lot to contribute. Rider Soul It represents precisely that way of understanding motorcycle trips: «secondary roads, towns, gastronomy, accommodation, landscapes and territories that deserve to be discovered far beyond the great tourist destinations». Without a doubt, a way to explore Spain
Rider Soul was born with a very clear idea: “turn the road into the authentic setting for a biker experience”. Their routes are not limited to joining an exit point with a goal. The route takes center stage and, with it, everything that appears on both sides of the asphalt. Small towns, little-traveled roads, restaurants, accommodations and places that are hardly part of conventional tourist circuits.
This concept takes on special relevance after a summer in which the “Fires have hit different areas of Spain again”. Fire not only destroys forest mass. It can also affect the activity of municipalities, reduce the number of visitors and put businesses that directly depend on tourism in difficulties. Therefore, when conditions are safe, recovering the flow of visitors can become another help for those territories.
In inland Spain, tourism has an impact that goes far beyond large hotels or tourist establishments. A motorcycle route can generate activity at a gas station, a cafe, a restaurant, a rural house or a small business. They are businesses that are part of the daily economy of many municipalities and that need customers to remain open.
Rider Soul focuses precisely on that Spain
The tours of Rider Soul They seek to discover roads and territories, but also everything that makes a route meaningful: stopping, getting to know, eating, resting and enjoying the places through which it passes. In this way, ““Motorcycle tourism becomes a particularly interesting way of distributing tourist activity throughout Spain.”.
Of course, there is an essential condition: «security«. Areas affected by fires should not become tourist destinations while there are access restrictions, emergency work or any other risk. There is also no point in getting closer to contemplate the damage or look for images of the charred landscape.
The approach is completely different. When a road is open again and the authorities allow activity to recover, returning to those territories means helping to recover their normality. This is when a route can be much more than a route.
It can mean booking a room at a local accommodation, eating at a restaurant, having a coffee at a bar, refueling at a gas station or buying a local product. Small gestures that, multiplied by thousands of visitors, can have a significant impact.
Guadalajara and Albaida, two next stops for Rider Soul
The philosophy of Rider Soul will have two new stages this fall. On October 3, Guadalajara will host a new experience, with routes of 300 and 500 km prepared to discover the province from the seat of the motorcycle.
A few weeks later, on October 24, it will be Albaida, in Valencia, who will take over with a new proposal Rider Soul. Two events that once again highlight one of the great possibilities that motorcycle tourism offers: discovering territory while enjoying the road.
And that is precisely where Rider Soul find one of its main arguments. There is no need to look for distant destinations to enjoy a great motorcycle experience. Spain has a huge network of secondary roads, towns and regions that offer everything you need to turn any weekend into an adventure.
And there is also another less visible, but equally important effect: «the recommendation«. A biker who discovers a restaurant, a spectacular road or a small accommodation can become the best recommender for other travelers. This multiplier effect fits with the philosophy of Rider Soulwhich seeks precisely to put places on the map that deserve to be discovered on 2 wheels.
