Marking a major milestone in the company’s over 123-year history, Royal Enfield enters the EV segment by announcing the launch of its all-new electric vehicle brand, Flying Flea.
This is inspired by the original Flying Flea from the 1940s, built specifically for use during World War II. These machines were airdropped by parachute to provide the military with lightweight, easy-to-use all-terrain mobility. Later it also had a civilian version.
He has spoken about the new Flying Flea release Siddhartha Lal, Managing Director of Eicher Motors Ltd.: “Since the wheels started turning in 1901, Royal Enfield has been an ally for exploration and pure motorcycling experiences for millions of riders. For over 123 years, as Royal Enfield has evolved over time, overcome challenges and grown to become a global motorcycling brand, our mission of pure motorcycling has been maintained and fueled and has become our true north. . Today, as we prepare to write a new chapter for Royal Enfield, this mission has been the driving force and inspiration, and is the link between Royal Enfield and the Flying Flea, our new brand of super fun, beautiful and enjoyable urban mobility. “This is an important step in our evolution as a brand and an opportunity to distill the essence of Royal Enfield DNA combined with all the great advantages of EV technology and bring something absolutely delicious and differentiated to the world of urban mobility-plus.”
Announcing the creation of the brand and the unveiling of its first two models at the global launch event in Milan ahead of EICMA, B Govindarajan, CEO of Royal Enfield, added: “It is an especially exciting time for us as we introduce the new Flying Flea brand at EICMA. This represents a completely new chapter for Royal Enfield, inspired by our heritage, driven by our vision for the future and a result of Rebalance, our business approach. The Flying Flea combines distinctive style, city-focused practicality and cutting-edge technology. “This is the beginning of a fresh and sustainable journey for us, offering the world a stylish, efficient and sustainable means of everyday transportation.”
Concludes: “We have been investing heavily in EV R&D and infrastructure for many years and have built a world-class team of over 200 engineers in India and the UK. We have also initiated the development of an electric vehicle manufacturing plant in Chennai, India. We have invested in the Barcelona company Stark Future, known for its advanced off-road electric motorcycles. All aspects of our connected electric motorcycles, including product strategy and development, technical components such as motor, battery, BMS, custom software, and our retail and market strategy have been developed in-house by our specialized technical and commercial teams.”
For your partMario Alvisi, Royal Enfield Electric Vehicle Growth Director, said: “Flying Flea is not just a new division, but a completely new beginning in all aspects; When we say this is a city+ platform, we mean that Flying Flea allows riders to free themselves to and from the city with a truly moving and visceral riding experience. This is much more than a new brand from Royal Enfield, it is a completely new approach to the brand. We’ve worked tirelessly to assemble a world-class team and culture, invested in innovative infrastructure, best-in-class technology, and built both the brand and products from a blank slate. The end result is a product that is unlike any other on the market. These products not only offer a sophisticated blend of authentic design and cutting-edge technology, but are designed for a completely new space. Flying Flea is for those who do not accept compromises in design and functionality, seek technology that improves their experiences and value ease of use, ownership and, above all, enjoyment.”
Flying Flea: 123 years of history adapting to new times
The Flying Flea team, within Royal Enfield, has a class-leading team of over 200 engineers in the UK and India, enabling Flying Flea to develop its own motor, battery, BMS and custom software for its line of connected electric vehicles.
With more than 28 patent applications filed for native and connected applications, the Flying Flea’s end-to-end technology has been developed in-house, in collaboration with industry-leading experts and brands. The brand will also create an exclusive space for manufacturing electric vehicles at its Vallam Vadagal facility.
The first Flying Flea a model to go on sale next year will be the FF-C6. Inspired by the original model, it is a modern interpretation with a sophisticated and distinctive aesthetic combined with cutting-edge technology. This will be the first motorcycle that will bring to life the fundamental pillars of the brand.
Retro-futuristic style
The authentic, unmistakable design is highlighted by the first contemporary reinvention of the original Flying Flea front suspension, with a forged aluminum Girder fork and articulated fenders. This style of fork was synonymous with pre-1930 motorcycles, and the original Flying Flea notably elevated this style with a sleek “rubber band” style Girder fork. This focal point of an already distinctive design is not only maintained in the new Flying Flea, but is completely reinvented and modernized, a redesign from the ground up that results in a unique driving experience only available in the FF-C6.
The forged aluminum frame provides a lightweight, yet strong structure with a timeless silhouette, while the magnesium battery case uses an organic design language for optimal weight savings and cooling. The design of the battery fins is emblematic of the Flying Flea spirit, which fuses tradition and technology.
The dynamic front fins, arranged in odd sequences, represent innovation and modern technology, while the elegant rear fins, arranged in even sequences, embody tradition and heritage. Both groups of fins twist and turn to merge into an elegant wing-shaped motif in the center. An authentic round touch screen maintains classic lines alongside high-tech functionality.
Cutting-edge technology
Cutting-edge connected features use a myriad of native technologies to deliver a seamless experience both on and off the bike. In the last six months alone, 28 patents have been registered and more advances are made every day.
Bespoke software, developed in-house, constantly monitors and optimizes the driving experience, from improving mileage to creating an engaging driving sensation. To make the most of the FF-C6’s capabilities, the brand has developed a central vehicle control unit that integrates all physical and digital touchpoints, powered by a chip custom-made specifically for FF.
This VCU allows for more than 200,000 different combinations of riding modes, constantly monitors the bike when the user is away to alert them if it is disturbed or moved, and is always up to date with Over The Air updates and updates. added features.
Riding modes allow the user to tailor their experience not only based on economy or comfort, but also the sheer pleasure of riding, thanks to subtle adjustments to the throttle, brake and regen, allowing the bike to shift into as your mood, your roads and your needs do. The phone as a key technology allows you to simply get on and drive.
Accessible and exciting driving experience
Effortless visceral acceleration creates a heady mix of pace and fun with lean angle-sensitive ABS, along with efficient and capable highway driving with cruise control.
Quick and easy charging from a 3-prong household socket, along with ample range to explore your city. Its easy handling, together with its lightweight components, results in an infinitely user-friendly, simple and encouraging ride, regardless of our ability.
Those interested in receiving updated information about the Flying Flea brand can visit its official website or the new Instagram page.
