Royal Enfield opens the doors of Cool Motorcycle, its new Concept Store in Jerez

Royal Enfield has opened its ninth Concept Store in our country. Located at Platino Street 21 in Jerezthe dealer Royal Enfield Cool Motorcycles debuted the new livery with an attractive opening event, where two-wheel enthusiasts celebrated the rise of the Indo-British firm.

A new Concept Store Located in a town that breathes passion and spirit for motorcycles, and now with the opening of this new store, with Javier Álvarez at the helm, this feeling is increased. An act that joins the effort carried out by the brand during the first half of the year, with some very notable events, such as the presentation of the Shotgun 650 last January at an exclusive party in the Equis Room in Madrid.

Cool Motorcycle, the brand’s ninth Concept Store in our territory

The new Royal Enfield Cool Motorcycles has facilities that follow the brand’s own unique style. A place where you can see first-hand the extensive variety of the brand’s motorcycles, and which has a boutique space where you can buy helmets, jackets, gloves, caps and much more.

The opening event of Cool Motorcycle took place at a grand opening party, giving those present an unforgettable experience, thanks to the background music provided by a DJ throughout the evening.

Between the More than 100 attendees There were professionals, journalists, industry enthusiasts and even company managers, such as Joaquin CuñatCommercial Director of Royal Enfield in Spain and Portugal and his team, who stated:

Royal Enfield launches Concept Store: Cool Motorcycle in Jerez

“The reopening of this concept store reflects the continued growth of the brand in Spain and responds to that innovative spirit without leaving aside the classic style characteristic of Royal Enfield, reflected in the new decoration. Our commitment continues to be to delight two-wheel enthusiasts with a unique experience of ‘Pure Motorcycling’, through our catalogue of motorcycles and our official stores and dealerships.”

During the opening ceremony of Cool Motorcycle, the brand’s new Concept Store, attendees witnessed a magic show offered by Ramón García, one of the most gifted students of the legendary Tamarit.

There was also a raffle for a commemorative t-shirt of the event, designed by Álex Patrocinio, from Burn Clan, one of the best custom graphic illustrators in the world and with extensive international experience.

Royal Enfield launches Concept Store: Cool Motorcycle in Jerez

Guests at the event were able to learn about all the latest developments from Cool Motorcycle and Royal Enfield while enjoying an exquisite cocktail with a wide variety of the best local products: wines, cheeses and ham, as well as an innovative molecular cocktail tasting that surprised those present.

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