Damon Motorcycles It seems to have changed course, betting on becoming a technological company rather than a motorcycle manufacturer. Although the approach in connectivity and data management for small evil evidence may have a future, the history of delays, the lack of deliveries and the ambiguities of the project leave many doubts in the air.
For now, those who invested in a Hypersport They are still waiting for a motorcycle that, for the moment, remains more a promise than a reality.
In spite of the ambitious ads that have accompanied the brand since its creation, and that we have been having for years, including futuristic prototypes such as the Hypersport (With more than 200 hpradar technology and position change on the fly), so far no customer has received a serial production motorcycle.
And while the delivery deadlines are still delayed without a specific date, Damon It seems to be reorienting your business model towards software and data services.
What is Damon I/O?
Damon I/O. It is a digital platform that, according to the company, will allow urban cast vehicles (such as those used by Uber Eats or similar) predictive intelligence, remote monitoring and real -time management.
But there are more, among the promised functionalities include:
- Diagnosis of the vehicle in real time.
- Wireless updates (OTA).
- Preventive maintenance alerts.
- Control panels for fleet management.
- Adaptation of critical tasks (such as urgent medical transport).
Damon He ensures that his system is designed to easily integrate into light electric vehicles of any brand, which implies that, obligatorily planning to homologate this technology under a white brand to other manufacturers, especially those that operate in the urban cast sector, whose global market value is estimated at more than 100,000 million euros.
Although the idea of an intelligent platform for that sector does not mean meaning (especially in a context of electronic commerce growth and electric mobility), the announcement has generated some skepticism in the industry.
Because? Mainly because Damon It has been generating expectation with futuristic promises for years, but has not yet delivered a single motorcycle to final clients, many of whom made considerable deposits with the hope of receiving a Hypersport EV Homologated for road.
Of course, Canadians argue that the development of their new technological platform will not affect the program progress Hypersport Raceits most radical version of the Sports Electric. However, lack of transparency, non -compliance dates and the absence of functional models in the street have deteriorated the confidence of many potential followers and buyers. Logically.
Dom KwongCEO of Damonhe said in the official statement: “The personal mobility industry is at a turning point, where digital experience is key to differentiate. Damon I/O is an infrastructure that allows any mobility brand to be converted into a data -based company. The data itself have no value; It is the contextual information that can be monetized”
Although these words sound somewhat sophisticated, it does not end up clarifying how the company plans to market this system or in which real development phase it is. Nor have concrete agreements with manufacturers or launch dates of the first vehicles equipped with Damon I/O..
Despite Damon insists that its technological facet will not stop the production of motorcycles, the reality is that more than five years have passed since the Hypersport for the first time in the CES DE LAS VEGAS of the year 2020, and there are still no units circulating legally. The only tangible so far are the functional prototypes shown in fairs or events.
The situation begins to remember other failed projects in the technological sector that ended up prioritizing the sale of technology or licenses on the development of the promised original product. A shame, it looked good.
