The Bespoke current in luxury cars

“Bespoke” services in the context of high-end cars refer to the exclusive customization and unique that manufacturers offer to their most special customers. These services go beyond simply choosing from a list of standard options and allow buyers to create a car that completely suits their tastes, needs and lifestyle. The configuration of these cars goes down to the details of the tastes of the clients who can order all types of ingenuities and peculiarities in a car that, per se, has a fairly high price.

For the rest of us, we still have the traditional configurators of the brands where we spend time building our next SUV or compact, adding the alcantara seats that we like so much. If we are one of that 1% we can have a dedicated team as a configurator that will make all our wishes a reality. Let's see how they do it.

The Bespoke service

Here we summarize some important aspects about bespoke services in high-end cars:

  • Total Customization– Customers have the opportunity to customize almost every aspect of the car, from exterior paint to upholstery materials, interior design, technological features and more factors. This can include options such as choosing from a wide range of exterior and interior colors, selecting different types of leather, or even incorporating special materials such as high-quality wood, carbon fiber, or precious metals.
  • Exclusiveness: the bespoke customization offers customers the chance to own a unique car that reflects their personal style and preferences. This means that another identical car is unlikely to be found on the road, adding an element of exclusivity and distinction.

  • Personalized customer service: High-end car manufacturers usually offer a highly personalized service to help customers navigate the customization process. This may involve working directly with interior designers, specialist sales consultants, or even visits to manufacturing facilities to see the process of building your car up close.
  • infinite bills: the services of bespoke customization In these high-end cars it is usually associated with a significant additional cost. High-quality materials, skilled workmanship, and a custom manufacturing process contribute to making these cars considerably more expensive than their standard counterparts.
  • Extended delivery time: Everything good is made by asking and due to the highly customized nature of these cars, delivery time is usually longer compared to standard models. Customers can expect waits of several months or even longer, depending on the complexity of the customization.

The most luxurious bespoke services

It's not to disparage your Dacia Sandero Stepway, we don't do it, but these services are reserved for those cars that come out of the mainstream and whose figures on the invoice have more than six numbers together, let's see how the top brands do it . For putting a face (and wheels) to the dream:

  • Rolls-Royce: Rolls-Royce is known for its program «Bespoke» that allows customers to customize every aspect of their vehicle. From exclusive paint options to bespoke interiors with high-quality materials, Rolls-Royce offers a wide range of options to create a unique car. Additionally, they also offer custom design services for those who wish to create a completely unique car. Proof of this is his recent Rolls-Royce Arcadia Droptail and his dashboard clock that is worth more than your house.
  • bentley: In this case, the brand offers its “Mulliner” program, which allows customers to customize virtually any aspect of their car. From the selection of luxury materials to the incorporation of exclusive design and performance features with its legendary engine, Mulliner offers a high level of customization to meet the demands of the most demanding customers.
  • Ferrari: the cavallino has a program called «Tailor Made» that allows customers to personalize their car according to their individual preferences. The best thing about the program is that you visit Maranello to customize your Ferrari.
  • porsche: from Stuttgart, he offers his program «Porsche Exclusive Manufaktur» which is more of the same but with the quintessence of German exclusivity.

  • Lamborghini: it is not far behind (as if having a Lambo were not exclusive) it offers its “Ad Personam” program so you can turn any Lamborghini into something exclusive, as Donald Trump already did or did with the Countach from “The Wolf of Wall Street«.

Although we talk about customization in high spheres, if we land a little further, the latest manufacturer to join this trend is Lotus Carswhich tries to differentiate itself from the rest by adding the spirit of connection with the more sporting roots of the brand and have founded what is Lotus Chapman Bespoke, the customization firm that bears the last name of the brand's founders: Colin and Hazel Chapman.

To make this more “accessible” Bespoke serviceFrom Lotus they propose three levels of customization:

  • Tailor-made: We can choose a unique combination within a wide palette of colors and designs, and finishes with exclusive personal touches and details.
  • Collection: we will have a selection of limited edition designs, brought to the car in collaboration with partners, artists and like-minded luxury brands.
  • Only– As the name suggests, here you can build a car as unique as you want.

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