The motorcycle industry continues to move at high speed, and one of the actors who is winning the most prominence in recent years is TVS Motor Companythe Indian giant that is already among the world’s largest two and three -wheel manufacturers. The company has now taken a key strategic step in Europe, with the announcement of the creation of a global center of excellence in design and engineering in Bologna (Italy), heart of “Valley motor”And cradle of historical brands such as, for example, Ducati.
The combination of tradition, innovation and global resources places this new center of excellence of Bologna as a key piece in the immediate future of Motor TVS. A future that goes through more refined luxury motorcycles, smart electric scooters and a premium range with international seal, where Italy, India and the United Kingdom will work hand in hand.
This new center is born from the acquisition of 100% of Engineeringan engineering study with more than four decades of experience in the development of motorcycles and automotive projects. Engineering It is known in the industry for having collaborated in designs for firms as varied as Ducati, Benelli, Malaguti either Hyosungin addition to its link with the MotoGP World Cup through prototype and aerodynamic programs.
With this operation, TVS Not only does a highly specialized team of engineers win, but anchor its presence in Europe in a strategic place, surrounded by talent, first level suppliers and an innovative ecosystem without comparison. The objective is clear: accelerate the development of new mobility platforms, increase product differentiation and become a world reference in premium, electric and connected motorcycles.
The Center of Excellence is conceived as a comprehensive laboratory “from concept to the product”, where ideas are born, develop and transform into production models quickly and precision. Obviously, this integration between the Italian experience and the global R&D capabilities of TVS In India and the United Kingdom seeks to shorten development terms and multiply the capacity for innovation.
The movement also has a direct impact on Norton Motorcyclesthe legendary British firm that TVS acquired in 2020. As we all know, Norton It is in full reconstruction process, betting on artisanal, high -performance luxury motorcycles and with a marked British character.
This will contribute to strengthening this strategy, raising the quality of its future machines, in addition to facilitating the introduction of new electrical platforms with a clear premium cut.
Work plan of the new TVS center
- Design and Excellence in Engineering: Intensive use of digital simulation, 3D printing and modular development of platforms to improve reliability and facilitate the creation of families of models from the same base.
- Future mobility: Integration of artificial intelligence in design processes, use of light and sustainable materials, and greater digital connectivity in vehicles. Electrification plays a central role here, since TVS It already markets electric scooters in Asia and seeks to expand this offer to international markets.
- Global talent and collaboration: Bologna will act as a magnet for engineers and designers around the world. TVS He has announced his intention to collaborate with universities, technological startups and European suppliers to accelerate disruptive projects that change the way we understand motorcycle mobility.
The growth of Motor TVS In the last decade it is worth mentioning. In addition to its enormous weight in India and Southeast Asia, the company already competes from you to you with global brands thanks to its diversification. From urban scooters to large -displacement motorcycles, through electric models and its association with BMW Motorradwith those who share the development of several platforms.
As we can all imagine, the final objective of the company is not limited to selling more motorcycles, but to building mobility solutions that improve people’s lives. In a context in which European cities demand more and more sustainable, electric and connected vehicles, TVS He wants to position himself as a serious alternative against giants as consolidated as Sling, Yamaha either Piaggio.
