Technology is so advanced today that the boundaries of data protection are blurred and we no longer know which devices are listening to us and which are not. The next step is to Your car will also listen to the conversations that you have inside you and you can do little to avoid it. This is a patent that has been recently registered by Ford and that would serve to offer advertising recommendationsIt would supposedly be based on user preferences, but it is starting to create controversy.
This is the patent filed by Ford on February 23, 2023 and that It was published on August 29th with serial number 0289844. According to Ford Authoritywhich has had access to the patent, works in conjunction with a previous one that in 2021 spoke of the possibility of using car cameras to read billboards on the road and then show related adsThings would go a step further, since in addition to having the user’s position or driving data, it could also use conversations.
In a similar way that some mobile apps listen to make recommendations in their advertising, future Ford cars could display ads on your screen taking all kinds of data. It is still in the patent phase and there is a long way to go before it reaches a production vehicle, if it ever does. But it makes clear the direction we are heading and the little privacy that we could have in the future. It is said that the system would know the destination where the car is going, its location in real time, its speed, driving mode and whether there is traffic around.
Not to mention another aspect that would be key and that is that other companies could pay to appear more frequently. As with Google, the one who pays would come out in the most advanced position and if we have talked about filling up with petrol and Repsol has paid, it will come out before Shell, even though the second is closer. It is a technology that could raise blisters among customers and it would also require a legal study. Not to mention the possibility of removing that option completely. We will see if it continues to be developed in the future or if it remains as a patent for testing.
