Umberto Uccelli is the vice president and director of Zero Motorcycles For the EMEA region (Europe, the Middle East and Africa) and, as is obvious, it has a wide trajectory in the two -wheeled industry. In his career he has worked with iconic brands in the sector and has been a firm defender of the transition towards electric mobility. In addition, under his leadership, and for a few years now, Zero Motorcycles It has consolidated its position in the electric motorcycle market and has drawn a strategy to expand its network of dealers throughout the EMEA region, of course, including Spain.
In this interview, Uccelli He shares his vision of the future of the sector, the opportunities for entrepreneurs and the company’s expansion plans. Stay because, as always, everything that tells us Umberto It is of maximum interest. But, first of all, tell you that Zero It is one of the leading companies in motorcycles and electrical propulsion systems in the world.
The success of the factory is that the Californian company has managed to mix Silicon Valley technology with the spirit and soul of traditional propulsion motorcycles. The result is, “possibly”, the best Motos Ev market brand.
Why is a good time for entrepreneurs to become Zero Motorcycles dealers in Spain?
«Zero is the leader of the electric motorcycle market and the electric vehicle industry is in full growth, which represents a unique opportunity for those who wish to invest in this expansion sector. With our new strategy “All Access” we are launching six new models in the next two years, all with a price of less than 10,000 euros, which places us as the brand with the greatest sales potential in the two -wheel electric motorcycles sector . Those who enter the market can now acquire early experience in EVS and position themselves as referents in the sector with a leading brand that has the strongest history and the range of broader models, from low -power motorcycles to high performance models. The time to invest is now and those who do it can benefit from market growth before it is saturated ».
What competitive advantages does Zero Motorcycles offer to your dealers compared to other EV brands?
«Zero has been a pioneer in the electric motorcycle market for 18 years, which has allowed us to accumulate an unparalleled experience and billions of kilometers traveled. Our knowledge of the sector is incomparable and allows us to develop models that really respond to the user’s needs with a professional and complete range that will continue to expand with new options in average and low power. We differentiate ourselves not only by our advanced technology, but also by our commitment to excellence and constant market evolution ».
How does Zero Motorcycles support your concessionaires in marketing training and business development?
«We have regional teams dedicated to support our network of dealers, providing comprehensive training in technical, commercial and operational aspects so that each concessionaire can offer the best possible service to its customers. We provide specialized technical support and personalized assistance to ensure that each distributor has access to the necessary information and resources. We also develop local marketing activities and public relations with campaigns designed to increase the visibility of our dealers and promote the adoption of electric motorcycles in their respective regions. Additionally, we offer a sales and business development adapted to each EU market, guaranteeing that our dealers can maximize their growth potential ».
What are Zero Motorcycles’ plans in Europe?
«Our goal is to maintain leadership in the electric motorcycle sector and consolidate the best dealer network for both low -power motorcycles. We want to cover all open points in the market ensuring that there is a zero representation in each strategic area where there is demand. We are working on establishing a profitable business model based on a wide range of electric motorcycles along with a diversified accessories line to improve user experience and increase commercial opportunities for our dealers.
What news can we expect in terms of product releases?
«In the coming years we will launch new models constantly in order to strengthen our presence in the market and offer options for all types of customers. This 2025 we have already presented two new models that mark a milestone in the evolution of our range. And in 2026 at least two other models will join our offer ensuring that our customers have access to the latest in technology and design in electric motorcycles ».
What is the current state of the global and European market for electric motorcycles?
«The market is growing positively, although the transition from internal combustion engines to large -cylinder electric motorcycles is taking longer than expected. However, there is a growing demand by consumers seeking sustainable and technologically advanced alternatives, indicating that the electrification of the sector is an unstoppable reality ».
What are the main challenges and opportunities in the electric motorcycle industry?
«The transition to electric vehicles is inevitable and represents a great growth opportunity for manufacturers who know how to adapt to market needs. The main challenge lies in the possible delays in the adoption of EVS due to changes in government priorities and load infrastructure. However, with constant innovation and commitment to sustainable mobility we are convinced that the expansion of electric motorcycles will continue to accelerate.
Have consumers’ perceptions about electric motorcycles changed a lot since Zero began?
«Since our beginnings there has been a significant evolution in the perception of motorcyclists. At first many were skeptical about the viability of electric motorcycles, but over time concerns have focused on specific aspects such as autonomy and load time. Currently, most bikers recognize the performance potential of electric motorcycles and have developed greater awareness about their environmental and economic benefits ».
Finally, what are Zero’s geographical expansion plans?
«Zero has an international presence and our current approach is in the EMEA Europe Middle and Africa region we want to continue growing in key markets consolidating our leadership position and ensuring that more and more motorcyclists can enjoy the technology and performance of our electric motorcycles ».
