“India sells a motorcycle every 1.5 seconds”… It might seem like a clickbaitbut it is not. Rather, we are facing a reality expressed in numerical form that clearly and concisely expresses the sweet moment that the main Indian brands are experiencing. A fact that has been seen coming for a long time, taking into account the work carried out in recent times by companies of the weight of Royal Enfield, TVS, Hero or Bajaj, among others.
Indian brands on the unstoppable rise
You only have to look at the latest sales reports of the aforementioned Indian brands to take this into account. We have a good example with Hero MotoCorp and its plug-in subsidiary Vida. Recently, data pertaining to its sales in the month of February were published. With a total of 558,000 units, the brand has experienced growth compared to the same period of the previous year of 44%.
Something similar happened with TVS Motor Company, which registered 529,308 registrations last month, which translates into a 31% year-on-year growth. According to the brand itself, the total number of two-wheeled vehicles “recorded growth of 30%, with sales increasing from 391,889 units in February 2025 to 507,862 units in February 2026.” Likewise, electric models achieved a growth of 60% with sales increasing from 24,017 units in February 2025 to 38,386 units in February 2026.
On par with the previous two we have Bajaj Auto and Royal Enfield. The first of them recently announced a commercial offensive with its Pulsar sub-brand, as well as the launch of a new brand and key adjustments at KTM and Triumph. In parallel, its electric vehicle subsidiary, Chetak, continues to position itself at the head of the segment, also constituting around 16% of the parent company’s total sales.
Regarding Royal Enfield, it recently announced total sales of 100,905 units in February 2026, registering a growth of 11% compared to 90,670 units sold in the same month last year. Furthermore, as reported by local media:
“Parent company Eicher Motors has approved an investment of Rs 958 crore for the expansion of a brownfield industrial plant at Royal Enfield’s premises in Cheyyar, Tamil Nadu. This expansion will increase the annual production capacity from 1,460,000 units to 2,000,000 in the next 18 months.”
Finally, we have other brands that are not far behind in terms of results and ambition to continue growing in the coming months and years. Ather Energy Ltd and Ola Electric Technologies are two good examples with just over 200,000 units registered in the last 12 months. A figure that tends to continue growing as a result of the good moment of economic growth that the country is experiencing.
Indian brands have jumped on the “sales leaders” bandwagon for some time now. Their international presence, increasingly stronger and reinforced, has made them a true comecocos in the world of two wheels. A far from trivial fact that calls into question the possible Chinese hegemony announced for the coming years within the global motorcycle sector.
To this end, all the Indian brands mentioned above have been developing a wide portfolio of models for a long time with which to cover the greatest number of segments and categories, offering fans a multitude of possibilities both in terms of displacement and the models themselves.
In conclusion, all this leads us to think about a truly competitive future motorcycle sector. Furthermore, the arrival of new technologies can set the tone for leadership in the medium and long term. An aspect in which Indian companies are assiduously supporting themselves with the creation of subsidiary brands with which to initially market complete ranges of electric models.
