In the last few hours, a video of the official presentation of what its creators have called Horsepower. We could say that we would be facing a “chariot in version 3.0” if we take as a basis the technical approach used for its conception.
Horsepower: sculpture or aberration?
Basically we are talking about a BMW E30 suspended on a tubular metal structure and anchored to four GSX-R SRAD units (two per axle), supposedly in charge of “pulling” the exclusive carriage. There is undoubtedly no human way to drive/pilot such a thing, although this has never been the intention of all those who have participated in the project.
On one side we have Blue Modethe creative studio of the artist Julien Boudet, immersed in multiple promotion and advertising campaigns of some of the most relevant brands of the moment: Prada, Aprilia, Nike or Mercedes-Benz are among them. On the other hand we have the Poles of Nightride specialized, among other things, in customization projects.
In fact, they are the ones who have given shape to this Horsepower, having as a collaborative partner Ultracea select high-end car club that also has other business fields, all of them around this world. Lastly, we must mention Rennmeistera brand created by Jägermeister and CD Works.
Their work focuses on organizing “pop-up events and brand collaborations, all linked to the idea of offering a new perspective on Jägermeister’s iconic racing cars”as they themselves explain on their official website. And as you may have already guessed, among their latest projects is this Horsepower with which they have clearly sought to create controversy and expectation in equal parts.
Mainly because the car used for this purpose, in addition to being a coveted E30, suggests that we are dealing with an exclusive M3, given that it is externally equipped with the typical body-kit characteristic of the model. However, the modified example is a modest 316i that has been “made up” for the occasion. Of course, the decoration used stands out, emulating the iconic liveries of the racing cars of Jägermeister.
Orange covers almost the entire Horsepower silhouette, including that of the four GSX-Rs in charge of fictitiously powering this peculiar mechanical chariot. In short, an extravagance that, as expected, has raised quite a bit of dust on those social networks where it has been shown. Undoubtedly, many fans initially believed that the creators of the project had used an M3 E3O for “their trip.”
Others have criticized having placed no less than four mythical SRADs at the bottom of the sculpture?… Luckily for everyone, it looks like the latter have not undergone any irreversible modification that would allow them to return from where they should never have left: the road. Although it is indisputable that each person uses their motorcycle as they want (in this case in the plural), including being part of a domesticated biker pack.
