Acerbis, one of the world leading companies in the production and distribution of plastic components, motorcycle clothes and accessories announces the acquisition of Bagstera historic French brand, specialized in the production of armchairs, covers deposits, motorcycle suitcases and accessories for motorists.
Acerbis opens new commercial routes thanks to Bagster’s acquisition
Bagster, founded in Normandy in 1984, is a company that has marked the history of motorcycle accessories, manufacturing emblematic products such as covering deposits, soft suitcases and covers legs for scooters and motorcycles. Subsequently, he developed his activity with the production and customization of armchairs, becoming one of the most consolidated companies in Europe, with a 100% French production.
According to Acerbis, Bagster’s acquisition represents a strategic alliance of the future, based on the complementarity of the products of the two brands and on the sharing of fundamental values such as quality and customer service. The integration of the respective technical knowledge will allow the development of new lines of innovative products, reinforcing the competitiveness of both companies worldwide.
This operation is an important step in the international expansion strategy of both companies. Specifically, Acerbis intends to integrate Bagster into its commercial and distribution system and enter the market for the manufacture of motorcycle seats, thus expanding with new categories of products, complementary to the existing ones.
Guido Acerbis, CEO of Acerbis Italia, said in this regard: “France is a key market for us, and together with Bagster we can strengthen our presence in this territory, taking advantage of the trajectory of the brand and its deep knowledge of the sector. We have great respect for the history of Bagster and we are excited to work together to develop more and more avant -garde solutions for motorists.”
