After rising from the ashes, Buell announces that it will return to Europe with these models

According to an official statement, Buell It will expand globally this summer, starting in Canada, and then, shortly after, it will return to the old continent. This planned expansion, of course, comes backed by a US small business grant. Without a doubt we are facing very good news for the world of two wheels.

The executive director of Buell, Bill Melvindeclared: «We have seen strong demand for Buell performance motorcycles around the world. We are listening and we are ready to expand with global distribution«.

Billkeep going: “Our energetic and growing team is ready to deliver the rumble of our high-performance V-Twin American motorcycles. Passengers keep asking, when? We want to give them what they want: an iconic American motorcycle with a rich history, power and a lot of emotion.”.

We look forward to offering high-performance V-Twin motorcycles to the Canadian market. “The importation of Buell motorcycles into Canada will genuinely increase recognition that Buell is back,” added Troy Devlin, Buell Business Development Director..

Buell Motorcycles 2024

This will be the landing of Buell in Europe

This latest expansion announcement comes following support from the U.S. Small Business Administration and the Michigan Economic Development Corporation. According to the statement, the company will move first to Canada, this summer, before looking at other markets, starting with Europe. Of course, they also actively encourage interested distribution partners to get in touch for future, productive teamwork.

Currently, the Michigan portfolio includes the Buell Hammerhead 1190 and 1190 SX. Both models powered by the same 1,190 cc V-twin engine, which produces up to 182.5 HP of power at 10,600 rpm. On the other hand, there are the Buell Super Cruiser and SuperTour. Two machines with authentic American flavor.

Buell Motorcycles 2024

Happy drivers

Client testimonials

Lisa D.


Theuth has completely changed how I follow automotive news. Relevant articles, thorough reviews, and an active community!

Hanna A.


I never miss a live show. It's like having front-row seats at every exhibition or race, but from my couch!

Andrew R.


As a novice in the world of motorbikes, Theuth's guides and analysis have been invaluable for my first purchase.

Ignite the drive, explore the ride