Yamaha Motor celebrates its 70th anniversary and does so with a logo change included. The firm with the three crossed tuning forks has presented its new corporate logo and, also, the special logo that will accompany the different campaigns celebrating the seven decades it has been running.
27 years, no more and no less, have passed since the last logo change carried out by Yamaha, which implies that trends have changed in all this time. In this way they follow the current trend of simplifying logos. This is again in 2D and becomes only red.
Of course, it respects the tuning forks that have been appearing in the brand’s logo long before the motor division was born. In fact, only in the first logo, the founding logo of Yamaha in 1898, did the three crossed tuning forks not appear although, yes, there was only one.
The Yamaha Motor logo that we know today is practically the same as the one from 1967
It is from 1916 when the image that today, more than a century later, is what characterizes Yamaha, its three crossed tuning forks, was created. We must not forget that Yamaha was, above all, a manufacturer of pianos and organs.
After that moment and until 1967, different applications of the logo took place with piano, without piano, with letters… Until that moment the circle appeared in which the three tuning forks are incorporated and which is the one that we all quickly recognize.
It was also in 1967 when YAMAHA appeared next to the logo. Since then and until today, there have been small changes in the details that have given shape to a logo that is different for Yamaha Corporation and Yamaha Motor. And while in the corporate division the tuning forks are inside the circle, in the motor division they step on it, something that is maintained in this new version.
In addition to this new version, as we said at the beginning, we also find the design of the 70th anniversary logo that tries to imitate the plates of the first Yamaha racing motorcycles. A nod to the past that will be used to commemorate the first 70 years of the motor division’s life.
