As we advanced at the time, the merger between contemporary art and the design of Ducati It has been one of the protagonists in the initiative Forbes Art Coversan innovative project that has brought together eight internationally renowned artists to reinterpret the concept of success through the cover of the prestigious magazine Forbes. Among them, the British artist D*Face He has been in charge of capturing his vision in an impressive piece entitled “The Winner Takes All.” In it, Ducati Play a leading role.
The presentation of this work took place at the exclusive private club Forbes House, in Madrid. By the way, location that has already become a reference point for high -level events related to art and business. The evening was attended by important figures from the artistic and business world, highlighting the connection between design, creativity and competitive spirit that defines both Ducati as to the artists involved in the project.
This is Ducati’s collaboration with D*Face
The British D*Facewhose work is characterized by its strong influence of pop art and social criticism, explained the inspiration behind its cover: «The main concept of The Winner Takes All revolves around the ambition and sacrifice that leads to success. I based on the idea of fixing the objective, a phenomenon experienced by the pilots when they focus their attention on avoiding an obstacle, but end up colliding with it. I think this is applicable to human nature: an excessive obsession with an objective can lead to unexpected consequences«.
The work was presented by Gabriel Suárezcommissioner of the project and creator of the artistic factory struggle of giants, who highlighted the aesthetics of the cover and its tribute to the legacy of Roy Lichtenstein. In addition, the presence of a Ducati Scrabler In the composition it reinforces the relationship between passion for speed and art.
The event also had the participation of Carlos T. López PaniselloGeneral Director of Ducati Spain and Portugal, who emphasized the importance of this collaboration: «Ducati not only represents engineering and performance, but also a commitment to design and excellence. Collaborate with Forbes and D*Face is a way to connect with our community from an artistic and emotional perspective«.
With this initiative, Ducati It reaffirms its commitment to innovation and design, demonstrating that its legacy goes beyond speed, also covering the world of art and creativity without limits.
To underline this fusion between art and motorcycling, a Ducati Multistrada V4 rs It was exhibited in the Forbes House hall, becoming a symbol of audacity and dynamism that characterize, both to the Bologna brand and the art of D*Face.
The exhibition of the covers of the Forbes Art Covers project can be visited throughout the month of March in digital format and in selected kiosks, coinciding with the Opening of Arc 2025, the Contemporary Art Fair of Madrid, one of the most relevant events of the international circuit.
