When Ducati became part of the Audi automobile brand in 2012, within the Volkswagen groupa new horizon began for the Bologna manufacturer that has allowed it to take advantage of the great synergies of the two brands.
This 2024, the Borgo Panigale firm has brought all the new features of its product range to enthusiasts of the German car manufacturer, in a series of exclusive events at the dealerships of the brand with the four rings.
Ducati and Audi, a synergy that brings motorcycles to car enthusiasts
Audi and Ducati are companies specialized in the manufacture of Premium cars and motorcycles, with a high level of technology and design, and that is why Ducati has initiated this series of joint actions, in which Audi customers have been able to learn first-hand hand models as exciting as the Multistrada, the Scrambler, the DesertX or the Panigale. Up to seven dealerships of the German manufacturer have shown the range of Ducati motorcycles exclusively for their customers.
At these events, Audi customers have lived a unique experience of connection between the world of automobiles and high-end motorcycles and, as Carlos T. López Panisello highlights, “Ducati and Audi are a perfect combination of two brands that share the same values in both the manufacture of cars and motorcycles. Therefore, these meetings have allowed us to value this connection.”
Concludes: “Since last January 1, when Volkswagen Group España Distribución became the official importer of Ducati in Spain and Portugal, one of our priorities has been to transmit the passion for the world of motorcycles to customers and Audi enthusiasts. That is why we have created these experiences, in which Audi customers have been able to appreciate and learn about every detail and all the technology that characterizes the Ducati range.”
As a final touch, each participant took home an exclusive official Ducati jacket, a tangible souvenir of an experience that goes beyond cars and motorcycles. A collaboration capable of bringing together the best of both worlds, in a true synergy between two brands that successfully cooperate daily in all business areas and that underlines their ability to excite and connect with their audience at every turn of the road.
More information and details about the new features of the Ducati 2025 range on the official website of the Italian brand.
