Harley-Davidson has recently confirmed that it will be participating in EICMA this year from 5 to 10 November in Milan. The iconic American brand will have a renewed presence for the first time since 2019 in the 81st edition from the motorcycle exhibition.
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Harley-Davidson returns to EICMA after 5 years
At the redesigned immersive stand, the brand will showcase a range of motorcycles, offering two-wheeled enthusiasts the opportunity to see all of its new products, including the latest models in the Grand American Touring family with the new Road Glide and Street Glide.
Beyond motorcycles, the new, immersive experience will give fans the chance to interact with the American firm in a different way, bringing to life its 121-year rich history.
Kolja RebstockRegional Vice President of the brand for Europe, Middle East and Africa, commented: “We are delighted to be returning to EICMA this year. Harley-Davidson is more than just motorcycles, it is a lifestyle brand with community at its core, and EICMA is a fantastic opportunity to connect with our customers and other motorcycle enthusiasts.”
