READY TO RACE, as we all know, is not just a slogan for KTM but a principle that defines its essence. And, of course, 2024 has witnessed important achievements for those from Mattighofen, but also “challenges” definitive for the company. As the year is about to end, KTM wants to relax the atmosphere somewhat and look towards 2025 and beyond. The road will be full of problems, jumps, ruts and obstacles, but KTM Keep the accelerator steady.
Almost all of 2024 stood out as an extraordinary year for the brand, with bold innovations, exciting wins and unwavering dedication to customers. Furthermore, the challenges, far from being an impediment, have become an opportunity to accelerate towards a more promising future.
It is known to all that KTM crosses an economic panorama “changing” (so to speak), but true to the spirit of READY TO RACE, they are using this moment to make adjustments, recharge and revitalize their focus.
The brand has communicated that it remains committed to offering exceptional experiences to current and future customers, with the aim of exciting and returning to the top of the podium.
KTM in competition in 2024
The competition is the stage where KTM demonstrates its technology and the strength of its brand. In 2024, the competition teams achieved great results, starting the season with an impressive record of 341 world titles. During 2024, 1,480 participations were made in races around the world, achieving 246 podiums and 150 victories in various disciplines. Although there were also injuries and setbacks, the season ended with the achievement of 11 new titles that were added to the brand’s record of achievements.
Off the slopes, the activity of KTM It has been just as intense. In 2024, 59 new models were launched, three international media presentations were held with the participation of 152 specialized journalists, and three successful customer events were organized. In addition, the brand returned to the EICMA and presented 17 new models.
Now, in the midst of the restructuring phase, KTM has announced that they will apply an innovative approach with the goal of stabilizing the company in the next 90 days and laying the foundation for sustained growth and success.
Continuity in the delivery of motorcycles is guaranteed, as is the availability of spare parts, technical accessories, customer service and guarantees. Of course, for the factory, the development of technologically advanced, extreme and adventurous machines remains a priority.
Now comes the good thing: 2 models are in preparation and will arrive at dealerships in the first quarter of 2025, reaffirming the commitment of KTM to continue in the European market in the long term. Of course, KTM He hasn’t said his last word.
