Just a few days ago, at the Motos Bordoy store on 186 Balmes StreetMacbor held an emotional event to announce the brand’s sponsorship of Gerard Farrés in the next Dakar 2025which this year will bet on the Pedregà Teamcompeting in the T4 Side by Side category. After having competed in 17 editions (11 on a motorcycle and 6 with Side by Side), the Spanish rider faces his 18th Dakar and, for the second consecutive year, with the support of Macbor.
This step by the Spanish firm is further confirmation of its commitment to international expansion and making itself known to the world. After its commercialization in the subsidiary of Grupo Motos Bordoy in Portugal, Macbor also begins its foray into France in 2024 with great enthusiasm and the same desire. This bet was already confirmed in the last edition of EICMA 2024, where it presented three important new features: Montana XR1 125 EVO, Shifter EVO 125 and Rockster 410.
Macbor looking to consolidate its international expansion
This sponsorship is confirmed after the announcement of the new subsidiary of Grupo Motos Bordoy in France, MB Motor France, which will have Macbor, thus confirming its international expansion strategy, seeking to reach new markets and bring the house’s own brand to everyone. the motorcyclists of the world.
The Dakar, known for being one of the most demanding competitions in the world, is an exceptional showcase for the brand. Through his alliance with Farrés, Macbor will use this adventure to make himself known even more to the world. Furthermore, this sponsorship not only represents support for the pilot, but also an opportunity for Macbor to connect with a global audience. With the Dakar as a platform, the Spanish firm seeks to convey its brand philosophy and thus convey its “passion for motorcycles.”
Gerard Farrés and his goal in the Dakar 2025
At the presentation event, Gerard Farrés was supported by the entire Macbor team, clients and the media. With all of them he had the opportunity to share his experience in the longest rally in the world and convey how he faces nothing more and nothing less than his 18th Dakar, in addition to conveying to us his harmony with the brand: “With Macbor there is a very beautiful story. When Macbor was born they gave me the opportunity to join this family and now I am lucky and proud to say that thanks to them I can compete in the Dakar again.”
Concludes: “This journey is not just mine, but also the entire Macbor team who have always believed in me and my ability to face this adventure. Macbor is more than a sponsor, the entire team has supported me every step of the way and their trust drives me to give my best every kilometer”. For his part, Alessandro Bifano, Director of Communication and Marketing of the Brand, commented:
“Farreti gives us joy. When he started as an ambassador for the Brand’s flagship, the Macbor Montana XR5, everything happened naturally. The reason is that we share the same values: proximity, improvement and adventure. This is undoubtedly the basis of this alliance. “We are going to enjoy the Dakar with Gerard and we will now accompany him with a Side by Side.”
Concludes:“Last year he called us and told us the idea and without thinking about it, we said go ahead. Next year we will be in France after the success in Portugal. Our goal is to reach the world and what better way to take advantage of it than by sponsoring Farreti in this global competition. Full gas.”
Toni Vingutco-pilot of Gerard Farrés, after five participations in the Dakar Rally in a quad, now faces this great challenge together with the pilot who, in the presentation, declared that “It is an opportunity to go hand in hand with Farreti to the Dakar. Thanks to Macbor for giving us this fantastic opportunity”. The 47th edition of the Dakar will once again be held in Saudi Arabia, host country of the competition, for the sixth consecutive year.
From January 3 to 17, 2025the participants will be measured in a prologue and 12 stages of 7,700 kilometersincluding the challenge of a 48-hour time trial (an XXL stage that premiered last year that extends over two days with the obligation to turn off the engines when the sun sets and that distributes the pilots in remote areas in the middle of the Saudi desert), a marathon stage and a demanding crossing through the Empty Quarter, this being one of the highlights of the race, before culminating with the grand finale in Shubaytah.
