A few months ago, Dorna, and with it MotoGP, became the property of Liberty Media, the American audiovisual conglomerate. In reality it bought 86% of the shares, but that made the American company the largest shareholder and, therefore, they will be the ones who will set the course of the Motorcycle World Championship for the next decades.
Although in reality and from the outside there had not been any change that we could see… until now. And with the end of the 2024 season, MotoGP launches a new corporate image and slogan, something that the championship did not have until now. As for the logo, the most notable change is that we lose the mythical checkered flag within it and it becomes just a logo (only letters).
Of course, within those letters there is a game to distinguish the Moto from the GP and it is, precisely, in the GP where we can find a certain air with the F1 logo.
It is not, by any means, an adaptation and if you see them together they don’t look that much alike, but the first time you see it you can say that it has a certain resemblance. In theory, what MotoGP counts is that the M is inspired by two inclined motorcycles, the O’s are the wheels and the T’s the rider. A good way to sell four letters that have no relation whatsoever to motorcycles or racing, but that is another topic.
MotoGP could be preparing more changes than the image
As we said, in addition to the logo, MotoGP launches a motto that in Spanish is: Faster. Forwards. Bold. Perhaps that, along with the way of selling four letters, is the most American thing about this change of image, which, however, will only be the beginning of what is to come. And there are rumors that suggest that Massimo Domenicali, current CEO of Formula 1, will leave his position in the highest category of motorsport to become CEO of MotoGP.
At the moment this is only speculation and, in fact, it has been initially denied. Which would not be surprising, either with Domenicali or with another protagonist closer to Liberty, since in a way it could follow the path that the firm used when it arrived in F1.
