Peugeot Motocycles takes a decisive step in its strategic development and becomes Peugeot Motocycles Groupe. This transformation arises in a context of intensified competition, both in the premium segment and against economic offers from China and Southeast Asia.
This evolution reflects a firm desire to reposition the group as a key global player in the world of mobility. A new one in which five brands, five visions and a common commitment take center stage.
The creation of Peugeot Motocycles Groupe is accompanied by a profound reorganization of its product and service ranges around subsidiary brands: Kisbee, Django and the historic Peugeot Motocycles. This strategy responds to the verticalization of markets, with structured offers and strong and differentiated identities to better serve the needs of each client.
The objective of this verticalization is to clarify positioning and maximize commercial effectiveness. Thus, Kisbee embodies a light, economical and accessible urban solution, while Peugeot Motocycles and Dab Motors are committed to high-end and technologically innovative models. For their part, the Django and BSA Motorcycles brands capitalize on heritage and timeless elegance, reinterpreting iconic models and highlighting their rich historical heritage.
This new structuring allows us to respond with agility to multiple uses: everyday mobility, leisure or professional trips. Each brand represents a specific experience for the customer: from simplicity and economy to performance, innovation or prestige. This segmentation strategy not only seeks to offer solutions adapted to various segments – from urban youth to demanding professionals – but also to reinforce the group’s global competitiveness.
In this way, the respective ranges of the five brands that make up Peugeot Motocycles Groupe would look like this:
Peugeot Motocycles
Peugeot Motocycles, pioneer in the universe of two wheels, reaffirms its premium positioning by offering innovative, ingenious and disruptive solutions that embody French elegance and innovation.
- Peugeot Metropolis: The 3-wheeled scooter Made in France, Made in Beaulieu-Mandeure.
- XP400: The French crossover maxiscooter, Made in Beaulieu-Mandeure, equally comfortable in the city as on the roads. For endless adventures!
- PM: The PM range (from 125 cc to 300 cc) marks the great return of Peugeot Motocycles to the world of motorcycles.
- Peugeot Tweet: The scooter with large wheels, light and easy to maneuver.
- Speedfight: With more than half a million units sold worldwide, Speedfight is the sports scooter created to dominate the asphalt.
- Pulsion: The most emblematic of the compact GTs!
- Projet SPx: The SPx project reinvents the legendary Peugeot 103 with an electric motor, combining modernity, sustainability and ecology to offer responsible and exciting individual mobility.
Kisbee
For more than 11 years, Kisbee, Peugeot Motocycles’ flagship scooter, has dominated the 50 cc thermal segment in Europe. Synonymous with durability, reliability and maneuverability, it has established itself as a true daily companion for thousands of users.
- Kisbee S: The European leader in sales of 50 cc thermal scooters for almost 10 years. Dynamic and practical, Kisbee simplifies everyday life.
- Kisbee SE: The electric version of the Kisbee S, committed to reducing polluting emissions.
- Kisbee S Naked: The sports scooter that focuses on the essentials.
- Kisbee M: Ergonomics, design and reliability in the version with large wheels.
Django
Inspired by the timeless legacy of Peugeot and the famous S55, the Django range is emancipated and becomes an independent brand: Django by Peugeot Motocycles. With its evocative slogan, Take a ride on the French Sidethe Django brand seeks to embody French style and elegance.
- Django Classic: Its retro spirit, inherited from the legendary Peugeot S55 model, embodies classic charm and French elegance.
- Django Café Racer: Inspired by motorcycle racing from the 1950s, it is the embodiment of daring youth willing to break with convention.
- Django TT: Django TT seduces with its two-tone, chrome, 50s-style design. It embodies the spirit of escape, turning every outing into a nostalgic and authentic adventure.
- Django Evo: Django Evo represents the “modern classic” style, a fusion between the essence of iconic classic models and innovative technologies.
BSA Motorcycles
BSA Motorcycles returns to the international scene with a clear ambition: to return the brand to its rightful place in the classic segment. True to its doctrine, the brand offers motorcycles that adapt the timeless sensations of the past to current tastes and needs.
- Gold Star: A design icon of its time, redefined to regain its glory in today’s times.
- Scrambler (New, Summer 2025): An iconic motorcycle that combines classic British styling with robust performance, ideal for retro two-wheel lovers and off-road adventurers.
Dab Motors
Founded in Biarritz, Dab Motors embodies the elegance and innovation characteristic of France. Starting in 2025, production of the Dab 1α, its first limited edition model, will begin at the Peugeot Motocycles factory in Beaulieu-Mandeure. This collaboration with an emblematic site of French industry, together with the experience of Peugeot Motocycles, allows us to combine craftsmanship with modern technologies
- Dab 1α: The French motorcycle, conceived as a true collector’s item, combining award-winning design and cutting-edge technology to offer a unique riding experience.
