Rieju returns to the scooter segment. Will we see another electric Rieju First?

Rieju has recently announced that it is acquiring the company’s assets Win Life Electric Vehicles, SL., including its intellectual property and industrial platform. The RAY 7.7 electric scooter and future models will be manufactured and marketed under the Spanish brand at its plant in Figueres, and will begin to be distributed during this year 2024, thus guaranteeing the spare parts and after-sales service to the brand’s customers.

We talked to you about the RAY 7.7 about a couple of years ago, with it the Catalan brand sought to offer its customers “a sustainable urban mobility solution with a very clear hallmark: the constant commitment to innovation”. Equivalent to a standard 125cc internal combustion engine, the 7.7 offers a autonomy of 150 kilometers in combined city and highway traffic, as well as a maximum speed of 125 km/h.

It is equipped with a high-temperature internal permanent magnet synchronous motor, brushless radial flux and air cooling. It manages to develop a continuous power of 10.7 kW. (14 hp) at 4,000 rpmwith peaks that can reach up to 17.5 kW (23 hp) at 5,900 rpm. He declared maximum torque is 60 Nm and power is delivered to the rear wheel via a toothed belt.

Rieju opens a new stage in its long history

Rieju SA has a renowned track record consolidated over more than 80 years of history. It currently manufactures More than 20,000 motorcycles annually and exports 85% of its production to more than 40 countriesWith this acquisition, Rieju strengthens its position in the electric segment and redoubles its commitment to sustainable electric mobility in urban environments.

Rieju is the new owner of Win Life Electric Vehicles

Jordi RieraGeneral Manager of the brand, comments: “This agreement allows Rieju to strengthen its presence and commitment to urban electric mobility, as well as significantly expand our customer portfolio, especially with the opening to new markets.”

Concludes: “We are very excited about this new project. We have a wide distribution network at national and international level that will allow us to continue growing in a segment that we consider strategic for the future.”

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