Royal Enfieldalways characterized by its innumerable stylistic resources, presents us Factory Customthe latest initiative with which it aims to make it easier for its customers to configure their new frame. A way to customize our new Royal directly from the factory, without having to go through a third party or randomly include accessories on our own.
What can give us more security and confidence than having the brand itself take care of customizing our motorcycle? Even before it is delivered to us. That is precisely what Factory Custom is, an additional configuration program that, as defined by Royal Enfield: “A one-of-a-kind service that allows you to customize your motorcycle your way, straight from the factory.”
Concludes: “Share your vision with our team of renowned designers, in person or online, and collaborate with them to create a motorcycle unlike any other. Masterpieces created by the Factory Custom team come with a full manufacturer warranty and a wide selection of genuine motorcycle accessories.”
Factory Custom: Royal Enfield more personal and exclusive than ever
Recently, Royal Enfield launched its new Classic 350 on the local market, a more technological and equipped motorcycle for 2025. Equipped with 5 trim levels and 11 color schemeskeeping the single-cylinder SOHC 2-valve engine unchanged. 349 cc and long stroke with air-oil cooling that declares 20.2 HP at 6,100 rpm and 27 Nm of torque at 4,000 rpm.
This new addition to the Royal range for 2025 has also brought with it the launch of the Factory Custom customisation programme. With it we can give our bike that desired touch, equipping it with all those aesthetic accessories that we have always had in mind to mount on our bike. This includes paint finishes, decals, badges, graphics, seats and seat vinyls.
However, the brand warns that “The mechanics, specifications, features, performance and ergonomics remain the same as standard in the production variant”. Also, for now, we can only give it that touch Factory Custom to the newly released Classic 350. Royal argues that: “The company is looking to extend it to other models in the future and will communicate as this happens.”
For now, the program Custom Factor The car will be tested in India, but is expected to be available in other parts of the world in the coming months. Interested locals can register on the brand’s official website for an initial payment of 5,000 rupees, or around 54 euros, and wait for the brand to contact them to complete the next steps in the process.
