Bridgestonea world leader in tires and sustainable mobility solutions, and the Royal Spanish Motorcycle Federation (RFME) have signed a strategic collaboration agreement for 2026 with the aim of promoting safer and more responsible motorcycling. The collaboration will be developed through three main axes: the Health and Safety Hub, the RFME Mototurismo Touring Challenge and the RFME SuperSprintcombining informative content, presence at events and actions aimed at the motorcycling community.
Bridgestone and the RFME will work in favor of bikers
One of the main pillars of this collaboration will be the promotion of the RFME Health and Safety Hub, an initiative aimed at promoting prevention, training and good practices among motorcycle users. In addition, both entities will develop joint actions linked to competition, dissemination, road safety and social commitment, strengthening their contribution to the development of motorcycling in our country.
As a collaborating entity and promoter of the RFME Health and Safety Hub, Bridgestone will contribute to the generation and dissemination of content aimed at injury prevention, road safety awareness and the promotion of good practices among motorcycle users. Through this space, both organizations will provide valuable information and resources to the motorcycling community to promote safer and more responsible driving.
The contents will combine technical recommendations, injury prevention, tire maintenance and good practices before each motorcycle outing. The collaboration also includes Bridgestone’s participation in the RFME Mototurismo Touring Challenge, an initiative aimed at promoting responsible motorcycling, safe driving and the enjoyment of motorcycles on the road through a calendar of routes and meetings organized by motorcycle clubs throughout Spain.
Safety above all
As a partner of this initiative, Bridgestone will be present in the main communication media on the calendar, promoting content on road safety, tire maintenance and responsible driving for a community especially committed to the safe use of motorcycles.
Likewise, Bridgestone will be present in four races of the RFME SuperSprint Motocross, a format promoted by the RFME to bring motocross to a wider audience through a more dynamic, concentrated and spectacular competition concept, which combines the excitement of the sport with greater visibility for riders, fans and brands.
Bridgestone’s presence will include branding on the circuit, visibility during streaming broadcasts, content on social networks and different actions aimed at both the fans present at the event and the digital audience. With this participation, the company reinforces its commitment to national motorcycling and supports an innovative format that brings this sport closer to new audiences and generates value for pilots, organizers and fans.
Beyond the sporting field, the alliance between Bridgestone and the RFME incorporates an important social dimension. Both organizations will work to connect the practice of motorcycling with initiatives that have a positive impact on society, promoting values such as inclusion, responsibility, awareness and well-being of motorcycle users.
Within this line of action, the collaboration includes adapted motorcycling initiatives, such as the Handy Riders School and the Bridgestone Handy Cup, in addition to other actions aimed at expanding access to the sport and promoting a more inclusive, responsible and accessible practice for all. Jorge SantaolallaHead of Motorcycle at Bridgestone, said:
“Safety is part of Bridgestone’s DNA and constitutes one of the pillars of our commitment to mobility”. For its part, Laura DuranDirector of Marketing, Communication and Sponsorships of the RFME, states: “At the RFME we have been promoting road safety as the central axis of our federative activity for years, and having a partner of Bridgestone’s caliber allows us to scale that commitment.”
More information and details on the official website of both involved in this project:
