Moto Morini, like many other brands in the sector, fully trust in their design team. In the case of the transalpine firm, it has known how to marinate the essence and tradition of the brand, with the latest technological and design boasts. The latter is responsible for marking and defining the personality and character of each frame, in addition to collecting and representing the essence and main values of the brand.
Moto Morini design team: A long love affair with the world of motorcycles
When Moto Morini began, the brand did not have a design team per se. It was its engineers and technicians who delved into this topic and studied and created the design of its first models, which were already marked by the elegance characteristic of this manufacturer.
Dante Lambertini and Gino Marchesini are two of the names of the time, responsible for the design of iconic models of the brand, such as the 3 ½ and the Corsarino, two sports motorcycles in which red, a color that accompanies Moto Morini Throughout its history, it was one of the great protagonists.
Later, names such as Franco Lambertini and Luciano Negroni landed on the team, who were in charge of giving life to the manufacturer’s motorcycles before entering a new era. Starting in 2000, Moto Morini decided to begin collaborating with external design studios, maintaining the character of the brand in all models, but trusting in experts who could provide a new and fresh vision.
Thus, the manufacturer worked at this time with highly prestigious studios such as Marabese Design, Rodolfo Frascoli and Angel Lussiana, who supervised the design of the Milano and the X-Cape 650. Although currently Moto Morini has returned to the original model, with a own design team, the experience with external collaborators was remarkably positive and fruitful.
In fact, specific collaborations continue, such as the one carried out with Adrian Morton, from the CC Creative studio, who has been in charge of shaping the Corsaro 750. Currently, the Moto Morini design team works meticulously following a process created to promote efficiency, but also creativity, essential in a field like design.
It all begins with a brief that serves as a base for the team to work on, being clear about what they seek to communicate and transmit with each model. From this, the design team gets to work with some first sketches, in which they try to apply the information received, uniting it with the essence of the brand and the trends of the moment in the market and segment to which they serve. the motorcycle will be directed.
Once those sketches that do not fit have been discarded, the first key phase in this design process arrives: the concept. Everything else follows from its construction, which is why it is one of the critical moments. It is then when the design team begins to carry out different modeling, to reach the definition of style, another of the hot phases within this path.
With the style already defined, the inverse modeling of surfaces is carried out and, after going through the engineers and having the approval of the rest of the team, the final prototype is designed. A complex process, in which the care of every detail is essential to reach the goal with a design that fits that initial brief.
The design of the motorcycles of this manufacturer of Italian origin is marked by simplicity and class, without frills or excesses, reflecting at all times the quality that has always marked and marks the brand’s models. Behind this sober and direct style, there is enormous care for every detail. As pointed out Alessandro FullinHead of Design at Moto Morini: “We give importance to all levels of design. From the macro, working on proportions, to the micro, with attention to detail.”
Concludes: “All models have a main line on which they are developed. The touring and sport models have a diagonal line (ascending or descending), while the classic models develop on a horizontal line.” A curiosity that does nothing other than reflect the aforementioned care for every detail, as well as the constant presence of the tradition and history of Moto Morini in each and every step taken by the firm.
For more information about Moto Morini you can visit its official website or visit any of the authorized distributors with which it collaborates in our country.