Last summer, Sam Sunderland put an end to a brilliant sports career. After twelve seasons in the elite, I decided to say goodbye to the competition after taking two Dakar rally and two world championships. Now from Triumph Motorcycles they announce their signing, as the official ambassador of the brand, to collaborate in the development of new projects in the Trail and Offroad ranges.
Sam Sunderland will work in the new offroad ranges of Triumph
After retiring from the competition in July 2024, the British Red Bull driver has started working with both the famous soft drink company and Triumph, to explore new opportunities for his next adventure, for which his unique experience will be key In the Dakar, the motorcycle rally par excellence. Sunderland states:
“This collaboration with Triumph marks an exciting step forward in my career and I am looking forward to being part of this British team that, together with Red Bull, is willing to assume new challenges with me. I’m looking forward to this “. For its part, Paul Stribucommercial director of Triumph Motorcycles, adds:
“We have experienced fantastic growth in the Adventure segment in the last five years with the worldwide success of our Tiger and Scrambler, as well as our decision to launch the world of motocross and enduro for the first time. The opportunity to work with this Dakar champion in a new adventure is very exciting and we are delighted to welcome Sam to the Triumph family. ”
Triumph Motorcycles has made important investments in the offroad market by successfully launching the competitive motocross market with the novel TF 250-X and TF 450-RC Edition. With a leading weight-power relationship in its category, TF 250-X has already demonstrated its potential with the historic victory of Triumph Factory Racing in the Ama Supercross and will also compete in 2025 with its new enduro model under the leadership of the director of the director of the director of the Team and ex -champion of the world Paul Edmondson.
On the other hand, the well -known Tiger 900 and Tiger 1200 ranges were updated in 2024 with new additional technology oriented to the motorist, greater comfort and various improvements in the engine. Likewise, the brand already works in the next generation of the model, where it is very likely to have front radar.
For more information about the Triumph motor range, you can visit the official website of the brand.
