He Multimoto Group has recently announced the incorporation of TVS Motor Company to its current portfolio of brands with which it operates within the Iberian Peninsula. With this step, the company assumes the role of the first official importer of TVS in Europe, consolidating its position as a reference in the distribution of two-wheeled vehicles in Spain and Portugal.
The Multimoto Group will officially present the brand at EICMA 2025
TVS Motor Company is a brand with more than 100 years of history, founded in 1911 in India, and which today occupies the fourth position in the world in the ranking of motorcycle manufacturers, with around 3.8 million units sold last year and in 2025 it will experience a growth of 9.8%.
Its international relevance is supported by highly prestigious milestones:
- Since 2013, it has maintained a strategic alliance with BMW Motorrad for the joint development of motorcycles, which gave rise to models such as the BMW G 310 R and the TVS Apache RR 310.
- In 2020 it acquired the historic British brand Norton, reaffirming its growth ambition.
- Recently, it has reinforced its capacity for innovation with the purchase of the Italian design company Engines Engineering (Bologna), which has become its Global Center of Design Excellence.
Among its most notable models are the RTR 310 and the RR 310, which will soon be available in our market from the Multimoto Group and which represent the perfect combination of design, technology and sports performance.
Grupo Multimoto has presented a strategic plan that contemplates:
- The official presentation of the brand and its first attendance at the international motorcycle show EICMA 2025 (Milan).
- The deployment of a network of dealers and after-sales services in the Iberian Peninsula, which will guarantee proximity, trust and specialized technical support.
- The development of a communication and marketing strategy adapted to the particularities of the European market, with the aim of positioning TVS as a reference brand in its segment.
Saul Orviz (Country Manager) of the Multimoto Group, said: “It is an honor to lead the introduction of TVS, the world’s fourth largest motorcycle manufacturer, into the Spanish market. This large-scale project reinforces our commitment to bringing users brands of international prestige and fully proven premium quality. TVS opens a new stage for the European motorcycle market, offering features, finishes and the highest standards at much more competitive prices than manufacturers. traditional Japanese and European.”
Concludes: “With this step, Grupo Multimoto consolidates itself as the only importer in Spain that works with two of the ten most important brands worldwide.” For its part, Raul CalvinoCommercial Director at the Multimoto Group, explained: “Being able to contribute my experience to the development of TVS in Spain, within the Multimoto group, is a challenge that fills me with excitement. I firmly believe in the potential of the brand and its ability to offer a differentiating proposal in the national market.”
He concluded: “We are facing a unique opportunity for growth, and being an active part of this process is, without a doubt, a privilege and a responsibility that I assume with total commitment.” More information and details about this and any other news from the Multimoto Group by directly accessing its official website.
