Just a few months ago we told you how Zairon presented its first range of scooters, with the Zs1, the Zs2, the Zs5 and the Zs11 as the spearhead of a roadmap that would later be completed with more models. As usually happens with brands that start from scratch, that roadmap has evolved: Zairon itself now confirms that its first commercial “drop” in Spain is made up of the Zs1, the Zs2, the Zs3 and the Zs5, already available in official dealers, while the Zs11 – the most complete model of the house – will be incorporated at the end of this month.
According to the brand, this year a total of 12 scooter models will be released, the vast majority of which are 125 cc, with the exception of the Zs11, which has a 369 cc engine and already requires an A2 license or higher. The rest of the range, being 125 cc, can be driven with a car license (B equivalence), a no small detail to attract a public that today moves around the city by car and is looking for a more agile alternative without having to obtain a specific motorcycle license.
A campaign designed to “fall in love on wheels”
To accompany this launch, Zairon has launched its Test Ride campaign, an initiative that anyone interested can request from the brand’s official website to book a test drive with the available demo units. The philosophy behind this action is clear: there are purchase decisions that are not made by reading a technical sheet, but by getting on the motorcycle and checking if the scooter fits with each person’s lifestyle.
Zairon donates his first scooter, the Zs2, at the annual “Women in Retail” event
This approach makes sense in a segment, that of urban mobility, where the emotional factor weighs more and more. We already saw something similar when Zairon donated one of its Zs2 at the Women in Retail gala, an action that sought just that: to bring the brand closer to the end user from the experience and not just from the catalog.
Design with a trend palette, not just mechanics
Beyond the technical sheet, Zairon places emphasis on design as a sales argument. The Zs1 and Zs2 arrive in two greens that are very present this season: a bright pistachio green and a more classic military green. The Zs3 and the future Zs11, for their part, opt for an intense blue of mineral inspiration, a tone that in the design sector is associated with a technological and current image.
It is a product strategy that matches the profile of each model:
- Zs1: naked aesthetics and sporty character, designed for those looking for agility without giving up a distinctive image.
- Zs2: reinterpretation of classic scooters with current technology, for those who value timeless design.
- Zs3: retro air combined with a contemporary approach, one of the novelties of this first stage.
- Zs5: utilitarian approach, designed for daily use in demanding urban environments.
- Zs11: the flagship, a GT maxiscooter with a 7-inch TFT screen, navigation, connectivity, ABS, traction control (TCS), keyless system, tire pressure monitoring and Bosch electronic injection.
Who is behind Zairon
The brand was founded by Javier Rodríguez Pérez, a professional with more than two decades of experience in the motor industry, with previous steps in companies such as Fiat, Lancia, Alfa Romeo and Piaggio. This background in generalist brands and in a purely two-wheeled manufacturer like Piaggio can be seen in Zairon’s approach: not only selling displacement and performance, but a design proposal, personality and user experience adapted to today’s city.
Zairon is presented as a new partner of ANESDOR
The company claims to be progressively expanding its distribution network throughout different Spanish provinces, a logical step if the objective is to sustain the pace of launches that has been set for this year.
0% financing to facilitate the jump
The other big commercial argument for this launch is financing. All models in the range will be available with 0% interest financing for up to 24 months, a condition that will remain in place until September. It is a common formula to boost sales at the start of a new brand, and in this case it is combined with the rest of the proposal: try before you buy with the Test Ride, and finance without interest if the decision is to take the step.
With these four models already on the street and the Zs11 on the verge of launch, Zairon is beginning to build a real, tangible catalog, beyond the initial presentation. It will be necessary to see if the rest of the eight models announced to complete the 2026 range arrive on schedule, something that we will be following closely at SoyMotero.
All information on prices, colors and availability by dealer can be found on the official Zairon website.
