Samantha Pilo has joined the project around Zaironthe Spanish brand focused on developing “a new generation of scooters that combine design, technology and functionality from a perspective focused on real use”. The company was born with the ambition of redefining the European market from a proposal that combines Italian design, proven mechanics and advanced technology at a competitive price.
Samantha Pilo arrives as “long-term strategic partner”
Samantha Pilo, has been president and founder of 4Dreams and is currently its director after its sale, director and shareholder of Automóviles Canalcar and founder of the Pomisela family office. For its part, Zairon is a project led by Javier Rodríguezwho assumes the direction of the brand after more than a decade at the head of Piaggio’s Spanish subsidiary.
Its proposal is not limited to the product: Zairon proposes a flexible manufacturing model, capable of responding to market demand in just a few months — adapting colors and finishes to the public’s preferences — An approach that transfers to the two-wheeled sector the philosophy that revolutionized the world of fashion with the fast fashion model.
An approach that adds other innovative alternatives to traditional sales channels, with formulas such as pop-up stores in shopping centers, which expand the business model by complementing the sales of the traditional distribution network. With this operation, Samantha Pilo consolidates its role as a long-term strategic partner within the company. His main contribution to this project comes from his consolidated operational experience, strategic vision and active support alongside the management teams.
The Zairon range from less than 2,000 euros
Just a few weeks ago Zairon started its commercial proposal in Spain with the launch of its new range of scooters. The company also announced up to 12 references in catalog before the end of this yearthe vast majority of 125 cc, with the exception of the Zs11, which has a 369 cc engine and already requires the A2 license or higher.
For now, those interested in getting one of their models can choose between the 4 initial models with which Zairon begins its commercial journey within the sector: Zs1, Zs2, Zs5 and Zs11its GT maxiscooter. All this for an official price that starts at 1,990 euros (Zs2). All information on prices, colors and availability by dealer can be found on the official Zairon website.
