For 16th, the facilities of the SW-Motech company became a vibrant meeting place for the international motorcycle scene during the Open House. Thousands of motorcycles of numerous countries around the world went to Rauschenberg in mass in an almost perfect summer climate to experience the motorcycle culture in its pure state, on stage, on the road and in the campsite of the event.
The trip to Rauschenberg was an experience in itself: as part of the promotional campaign Road to Rauschenberg, motorcycle fans throughout Europe were launched on their motorcycles, many of which toured more than 1,000 kilometers, including the members of the SW-Motech branch team in Italy, Spain and France, with their corresponding ambassadors.
A special moment was the joint arrival and the warm welcome of international teams, a living expression of the spirit of the brand that connects people beyond national and idiomatic barriers. This year, the international character of the event was especially prominent. Commercial partners around the world traveled to the event, some even on motorcycle, including visitors from Egypt and Morocco.
The managers were delighted to see how many international partners had arrived in Rauschenberg. This is not only a strong global confidence sign in the brand, but also of the high value that is granted to personal encounters. A culminating point was business breakfast, which served as an exchange forum in a family environment.
These commented: “When colleagues and partners from all over the world arrive on two wheels and feel at home in Rauschenberg, shows that products have long become a global community.”
Open House 2025: Celebrating the Moto Culture
SW-Motech opened its doors and offered exclusive information between racks during a tour of the company. Visitors could not only buy accessories directly in situ and receive personal advice, but also to know the different departments. The free campsite was as crowded as the lively outdoor brewery.
The children had fun in the inflatable castle or gave their first laps on bicycles and quads, a real experience for the whole family. Three times a day, the FMX acrobatics show provided emotions with dizzying action. The varied scenic program also provided some chilling moments. Irene Seidler He captivated the public with his impressive experiences as a woman who was traveling alone by Iran, authentic and brave.
Wetzlos Weltwärts He took the public to a dusty off -road adventure through the wild beauty of Tunisia, while Erik Peters He reported his greatest odyssey since he began his motorcycle trips almost 20 years ago: the theft of his bicycle. The French narrator Lolo Carot And the KTM test pilot Thomas Mitterer They provided fascinating information about their daily work on two wheels. A program of stages that made the desire to travel and the fascination with motorcycle adventure palpable.
And finally, the ambassadors participating in the trip of #Roadtorauschenberg They projected a summary of the exciting motorcycle trip lived next to the staff that accompanied them in their exciting adventure: Nicola Dutto (Italy), Kira Moto and Santos in Moto (Spain); and Pauline Radio with Thomas Prod and Kvong64 (France). At night, Covers Seven Hell shook the stage, while Radiobob! Rock on Tour and Barbed Wire provided a real festive atmosphere on Saturday.
Whether the FMX acrobatics show, inspiring talks or driving tests with the latest models, Open House 2025 offered unforgettable moments for all two -wheel fans. Around 3,000 driving tests were counted. The range was impressive, with brands such as BMW, Ducati, Harley-Davidson, Honda, KTM, Royal Enfield, Suzuki, Triumph, Yamaha, Zero and many more, almost all the main manufacturers were represented. A total of 14 manufacturers and more than 50 exhibitors They appeared on the catwalk.
Due to the growing security requirements for large events, the SW-Motech organization team had to overcome numerous challenges. Therefore, it was even more rewarding for the event once again without problems and in a pleasant environment.
Planning of the 2026 Open House It is already underway. SW-Motech promises that Rauschenberg will be the meeting point for the motorcycle scene next year.
