“Kawasaki Band” is the new song by the Italian rapper Achille Lauro in collaboration with the artists Psalm and Gemitaiz. Of course, Kawasaki Italy collaborate on this project. Why? Easy. Kawasakiwith this initiative, wants to address a young audience, with new styles of language and communication, making a nod to the world of Rap, where this artist has established himself over time. By the way, Kawasaki France He did the same with another French rapper.
In the video, 20 drivers drove the new Z 500 SE, Ninja 500 SE and Ninja ZX-4RRthe most popular models among the younger and more dynamic public. But, of course, the motocross and enduro line of the renowned Japanese manufacturer is also on display.
The setting for the Banda Kawasaki video by Achille Lauro
The video clip was recorded in the “Kayros Community” of Don Claudio Burgioan institution that welcomes adolescents and young people undergoing criminal proceedings or with administrative and civil measures pending, with the aim of developing personalized projects for their social reintegration. The quality of the relationship is identified as the main resource for educational intervention.
The production of this music video by Achille Lauro gave the youth of the community the opportunity to be protagonists, along with the three artists and much of the family. Kawasaki released for this year. With this new single, “Kawasaki Band”, the company has found an innovative way to represent its brand through the world of underground music.
