SYM celebrates an important milestone this year: its 20th anniversary in SpainSince its arrival in the Spanish market in 2004 until today, the Asian firm has not stopped evolving constantly, managing to go from being a new player to a leading manufacturer in the market, also being one of the five preferred brands in Spain.
These first 20 years of experience in the Spanish market, and the more than 150,000 customers who have trusted the brand, are proof of the clear strength of the Taiwanese firm belonging to the Sanyang Motors Group. One of the 10 most important motorcycle manufacturers in the world, which is also celebrating, since this year it celebrates 70 years since its foundation (1954).
SYM Spain, 20 years of perseverance
In 2004 the Taiwanese firm landed in the Spanish market with the help of Bordoy Motorcycles Group and since then, the brand has enjoyed 20 years of success with sustained growth. With a firm step, sustainable evolution and a committed approach to service, SYM Spain has managed to grow gradually and position itself in the market as a reliable, approachable brand that is always focused on value for money.
For the last 10 years, it has remained within the top 5 best-selling brands in the scooter market and with a market share of more than 10% since 2020. Today, it continues to achieve great results in Spain. After record sales in 2022, with more than 13,000 units registered, in 2023 SYM Spain has achieved a new record in the private market, that is, the end-customer market without corporate fleets.
This market is a very important part of the global market because it is, without a doubt, a clear thermometer of customer confidence and brand positioning regardless of the cyclical nature of registrations of large fleets. More specifically, in 2023 SYM Spain has achieved:
- Record number of registrations for private customers (10,979 units), which represents an increase of 17% compared to the previous year.
- Fourth position in the private market: SYM Spain has positioned itself as the fourth preferred brand by end customers, 2,000 units away from the fifth player.
The brand’s success story can be traced back to four key pillars:
- Product range. SYM boasts the widest range of scooters on the market, with 18 models in 6 segments (GT, Urban, Compact, Classic, Crossover, Cargo): Maxsym TL 508, Maxsym GT 400, Cruisym Alpha 300 and 125, Joyride 300, Joymaz Z+ 125; Symphony ST 125, Symphony SR 125, Symphony 50; Jet 14 125 and 50; Jet EVO 125, Jet X 125; Fiddle 125 And 50; ADX 125; Symphony Cargo 125 and 50
- Quality. Product reliability and value for money are other keys to SYM Spain’s growth. And precisely the security and confidence in the solvency of its products has led SYM in 2015 to be the pioneer brand in offering a 5-year warranty at no additional cost to all customers who purchase a scooter over 50 cc. This is a warranty offered directly by the brand itself, without intermediaries, and which is transferable when the vehicle is sold to the new owner.
- Another key to this successful journey is, without a doubt, the firm focus on end-customer service. The reliable sales and after-sales service provided by the Taiwanese firm has led to the consolidation of a solid commercial network throughout Spain, with 100 Official Dealers and a wide network of Official Services, many of which have faithfully supported the brand since its beginnings.
- Constant evolution. The evolution of the new models launched by the firm and the updates to its best-sellers, both in terms of technology and comfort and performance, has been constant and palpable over these two decades. All SYM products have been completely renewed in the last three years and are equipped with efficient engines that comply with the demanding Euro5+ emissions regulations.
In addition, in 2023 SYM Global has achieved two important results:
- The second best growth in its history at a global level, with 631,181 units registered, representing an increase of 7.7% compared to the previous year.
- 2nd year of leadership in its demanding domestic market (Taiwan) reaching a 38.5% market share.
SYM Spain celebrates its 20th anniversary with an exclusive raffle for all its customers
To celebrate its 20 years of presence in the Spanish market, the brand has launched an exclusive raffle aimed at all its customers: those who currently own a SYM scooter, those who have owned one since 2004 and those who decide to purchase a new one. before next November 30th.
SYM Spain would like to thank all those who have shown their trust in the company in the past, to retain current owners and to attract new potential customers.
The Raffle consists of 40 prizes in total:
- 1 TOP trip
- 19 Rural Getaways
- 20 free annual maintenance vouchers.
All SYM Spain customers may participate:
- Customers who have owned a motorcycle of the brand in the past and current owners will participate in the draw for the TOP trip and the 19 Rural Getaways by registering here.
- New customers who purchase a motorcycle from the brand between September 9 and November 30 have a great opportunity. They will automatically participate in the draw for 20 free annual maintenance vouchers, in addition to the TOP trip and 19 Rural Getaways.
For more information and details on the operation of the “SYM Spain 20th Anniversary Special Giveaway”You can check the event’s official website or visit any of the distributors that the brand works with in our country.
