Bajaj Autothe first motorcycle exporter of India and with presence in more than 100 countries, has just taken a decisive step in its international expansion thanks to the recent inauguration, this week, of its first official store in Spain.
This opening reinforces its company’s expansion strategy in Europe as it is also the first “Flagship Store”That the Indians inaugurate in our continent. The store is strategically located at number 65 of D’Aribau Street, in the heart of the city. As data, and have been making motorcycles for more than 75 years.
After our very interesting visit to its factories in India, and see first hand its standards of motor production of motorcycles, Bajaj He has given a strong blow to the table with this epic inauguration. In fact, the decision of Bajaj If establishing itself in Spain, it responds to a long meditated strategy of penetration in the European market.
To do this, the company has chosen the Iberian Peninsula as the central axis of its expansion, taking advantage of the maturity of our market and, in addition, in close collaboration with its global strategic partner, the UMA Group. This alliance has allowed Bajaj lay the basis to consolidate its presence in a market where the demand for high quality motorcycles, reliability and performance, continues to be constantly growth.
Rakesh SharmaExecutive Director of Bajaj Autocommented during the inauguration: “Bajaj Auto is a company moved by the passion for motorcycles, and we are excited to bring our philosophy to Spain, a country with a vibrant community of motorists who share our same passion. In October last year, we presented our brand in Madrid with an ambitious vision, and today we take the first big step to make it a reality with the opening of our first official store”
Rakeshcontinues: “This is only the beginning of a path that we will travel with determination, building a solid dealers network that guarantees our clients an exceptional property experience. We are committed to establishing a sustainable business in Spain, benefiting all our interest groups ”.
Bajaj Auto. A space with two brands; Press and dominate
The new concessionaire of Bajaj Auto In Barcelona it has more than 250 m², and has been designed to offer full experience to customers and fans. The store is divided into different strategic areas that optimize the interaction between the factory and users. Among them, a motorcycle delivery zone stands out, a Community Zone intended for events and meetings, and a Work Zonewhere advisors can offer personalized attention to available models and their technical characteristics.
In addition, the establishment includes an accessories area, where motorists can find equipment and accessories to customize their motorcycles, as well as a good exhibition of their most representative signatures. That is, families Press and Master.
This opening not only reinforces the presence of Bajaj In the Spanish market, but also aligns with its commitment to innovation, since Barcelona is home to one of its most important R&D centers. Yes, from Barcelona, the brand expects to develop new technologies and adapt to the specific needs of European motorists.
For him UMA Groupstrategic partner of Bajaj In this expansion process, the opening of this first establishment in Europe represents a significant milestone in its collaboration with the Indian brand. “Our relationship with Bajaj Auto has been key in our global expansion, and this inauguration in Barcelona symbolizes a new chapter in our alliance. Spain is a strategic market where the motorcycle sector is constantly growing, and we are convinced that with this initiative we can reach the goal of 1,500 units sold in the long term”He said Johannes WoehrleGeneral Director of UMA Group Europe.
Press NS400Z and Dominate D400: the first Bajaj bets for the Spanish market
Coinciding with the opening of the store, Bajaj and UMA have announced the arrival in Spain of the Press NS400Za model that promises to revolutionize the segment thanks to its combination of power, design, durability and technology. Available from March, this motorcycle embodies the robust and dynamic spirit that has characterized the Pulsar range, standing out for having the most powerful 373 cc engine in the house. Its aggressive design and optimized performance make it an ideal option for those looking for a sports and exciting driving experience.
Rakesh Sharmaconcluded: “With more than four million units sold worldwide, we fully trust the potential of the NS400Z Pulsar and the Dominate D400 as the flagship models of our brand in Spain. This is a clear commitment to a market where mobility in two wheels continues to grow in a sustained way”
With this opening and the launch of new models, Bajaj Auto He prepares to consolidate as a key actor in the Spanish and European market with his two brands, offering innovative products that combine performance, technology and accessibility for a new generation of pilots.
Finally, a fact. Bajaj Car It is the first two -wheeled vehicle company that has reached a stock market capitalization of one billion INR, and remains the most valuable two -wheeled vehicle company in the world. Yes, as you read it. Now, finally. They have landed in Spain and, to stay.
