Louis Moto, history and values
Louis Motorcycle (Detlev Louis Motorrad-Vertriebsgesellschaft mbH or Louis for friends) is a large German distributor of equipment and accessories for bikers, certainly among the largest in Europe, probably the biggest. It has 85 stores physics distributed throughout Germany. and a highly efficient logistics center that allows you to quickly distribute your gigantic stock of more than 500 brands and 55,000 products different from the entire continent.
Louis moto was born in a small motorcycle workshop in Hamburg founded by two friends, Walter Lohmann and Detlev Louis in 1938which would begin the expansion of the brand at the risk of the economic recovery of the interwar years. In 1946 Detlev bought his share of the business from his friend and continued to grow thanks to the popularization of motorcycles during the 1950s.
But in these times, it takes more than tradition to maintain a successful business and Louis’ growth strategy has been based on products with a excellent value for moneycareful customer service and an enthusiastic staff; combination that has borne and continues to bear good fruit.
Launch of your website in Spanish
The oldest people in the area will remember that there was a time when it was downright difficult to buy at Louis Moto if you didn’t know German. At the dawn of e-commerce and online shopping, few dared to buy remotely and in the case of Louis Moto, you needed a friend to help you translatesince at that time there was no online translation or other “modernities.”
In fact, in 2009 we published in SoyMotero a guide to shopping at Louis.dethe original page in German Be sure to take a look at this relic from our website!
Obviously, the world has come a long way in recent years and Louis Moto has long been completely internationalized your website. In fact, its split has been going on for months. exclusive for Spain in Louis.es where we can enjoy their entire stock in Spanish as well as customer service, both by phone, text messages or email.
Louis Moto’s own brands
With all the trust generated over the years among its clientele and thanks to the knowledge acquired throughout its history, Louis Moto has also launched itself into manufacture their own brands. In today’s globalized market, it is very easy for a company to consider manufacturing the products that it has seen working well for years among its followers.
So with the same premises of good value for money and oriented towards a market that Louis Moto already knows very well, Louis Moto now manufactures its own brands that include helmets, boots, gloves, clothing, tools and all kinds of accessories for motorcycles. , to which a strict quality control.
Detlev Louis Motorcycle It is the retro fashion brand, perhaps more oriented towards the custom world or the neoclassical motorcycles that Louis Moto has. Includes modern garments, but classic and timeless style. With traditional fabrics such as leather and denim clothing. All with that touch of yesteryear, but with high-quality workmanship and finishes and complying with today’s safety certifications.
Another of Louis’s great brands (probably the most extensive) is about Vanucciwhich, as its name inspires, combines Italian design and good taste with German rigor and good craftsmanship. Vanucci covers a very wide spectrum with garments that range from urban to sportythrough sport-tourism or also some classic garments and leather jumpsuits.
fastway is the brand that Louis Moto has created for all brown loversthose who do trail, enduro, endu-travel, off-road motorcycles, adventure motorcycles or any modality within this spectrum. Fastway’s designs are timeless and the garments focus on effectiveness and practicality with great value for money.
Nishua and MTR They are the main brands of helmets that Louis Moto offers us. nishua offers helmets more sporty with light materials and often made of carbon and also fiberglass, good interiors and details such as pinlock and double ring closures. Mainly for sports disciplines or for daily use, but with styles and functionalities inherited from the world of competition.
In MTR we can find a maximum effort in improve value for moneywhich promises quality helmets at affordable prices for a wide variety of uses. This is where you would find a helmet to go buy bread with your electric scooter and also a helmet to go around the world with your adventure motorcycle, always at a good price without compromising on safety.
Product assortment for our tests
Soy Motero and Louis Moto share values and dedication to the world of motorcycles, so synergies between our two entities are easily identified. As a result of this connection, our friends have sent us an assortment of products for us to use in our motorcycle tests. This way we can give them feedback on their performance, quality and durability and we can also give you an unbiased opinion about these products that Louis is introducing throughout Europe.
At the outset, we have been able to observe some details, such as the surprising quality of the interiors of the helmets, the good patterning of some of their garments or the robustness of their tools (Rotewald). As we use them in our tests and events, we will update you on their results.
